Senior Marketing Executive

Position Summary
Lotus Cars Vietnam is seeking a Senior Marketing Executive to support the brand's market entry and upcoming launch in Vietnam.
This role is responsible for executing marketing activities, managing digital channels, supporting events, and ensuring high-quality brand presentation across all touchpoints.
You will work closely with the VP and a small cross-functional team to build Lotus's presence in Vietnam through effective communication, creative execution, and strong project coordination.
Key Responsibilities
Marketing & Communication
- Support the development and execution of marketing plans and campaigns.
- Prepare timelines, workflows, and campaign schedules.
- Localize and adapt global marketing assets for the Vietnam market.
- Ensure consistency in message, tone, and visual identity across all channels.
- Assist in preparation of marketing materials, brochures, fact sheets, and sales support content.
Data, Reporting & Performance Tracking
- Monitor KPIs across digital platforms and offline activities.
- Analyze campaign performance and identify improvement opportunities.
- Build weekly and monthly dashboards for internal reporting.
- Track lead quality and support evaluation of customer behavior across channels.
- Assist in forecasting and performance-based planning.
Digital & Social Operations
- Manage content scheduling across Facebook, Instagram, LinkedIn, and YouTube.
- Monitor channel performance: engagement, traffic, conversions, sentiment.
- Support website updates and digital housekeeping.
-Work with Sales/CRM team to analyze lead journey and improve digital-to-showroom flow.
Events & Activation Support
- Assist in organizing test drive events, customer previews, and brand activations.
- Coordinate logistics, suppliers, and on-site setup for marketing events.
- Work with PR/Event partners to ensure smooth execution and high service standards.
- Support data collection, attendee tracking, and post-event evaluation.
Public Relations
- Maintain relationships with automotive and lifestyle media.
- Coordinate press drives, media invitations, and product briefing sessions.
Market & Competitor Insights
- Research trends in automotive, luxury, EV, and premium lifestyle sectors.
- Track competitor activities (campaigns, events, digital content, retail initiatives).
- Support customer segmentation and persona development.
- Compile insight reports that help guide content, campaign direction, and targeting.
Partnerships & Collaboration
- Assist in identifying and coordinating partnerships with relevant lifestyle, design, hospitality, and premium brands.
- Manage communications and deliverables for co-branded activities.
- Support reporting and assessment of partnership performance.
Administrative Support
- Manage vendor paperwork, quotations, and procurement procedures.
- Maintain marketing documentation and asset libraries.
- Support internal communication and cross-team alignment between Marketing, Sales, and Events.
- Prepare weekly activity summaries for senior management.