1. Strategic Leadership
Design and lead full-funnel marketing strategy across all products and channels
Own the monthly/quarterly marketing roadmap aligned with growth and product goals
Collaborate with senior leadership to shape positioning, messaging, and GTM strategy by segment and region
2. Brand & Communication
Build and elevate SoBanHang's brand voice to connect with modern SMEs and household businesses
Own key communication pillars across digital, social, offline, PR, and in-product channels
Lead content, storytelling, and campaign direction to drive trust and user understanding
3. Lead Generation & Performance Campaigns
Plan and manage always-on and campaign-based
digital marketing across Facebook, Google, TikTok, etc.
Design segmented lead funnels optimized for conversion and CAC efficiency
Coordinate closely with
telesales and growth teams to improve lead quality and ROI
4. Partner & Channel Marketing
Collaborate with strategic partners (banks, TVAN, telcos, local governments) on joint campaigns
Build co-branded materials, toolkits, and activation plans
Support marketing programs for offline branches, community sales, and third-party distribution
5. Team Collaboration & Execution
Coordinate with internal stakeholders across BD, content, design, sales, and product
Manage campaign timelines, assets, briefs, and post-campaign reporting
Provide leadership and coaching to junior marketers or external agencies as needed
7-10+ years of experience in full-spectrum marketing roles (brand + performance + GTM)
Strong strategic thinking with proven ability to plan, launch, and scale multi-channel campaigns
Comfortable working cross-functionally with business, product, and sales teams
Analytical, structured, and hands-on with a growth mindset
Experience in B2B2C, fintech, SaaS, or working with SME segments is a strong plus
Fluent in Vietnamese, with good working English for internal/external collaboration
