- Chi tiết công việc
- Giới thiệu công ty
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới
Mô tả công việc
Mô tả Công việc
Product management
Play a strategic role in ensuring range and product in relevant therapeutic area meets market trends and requirements.
Monitor the brands proactive approach towards the hospitals (Private & Government).
To lead in new product launches.
Optimize pricing based on market price dynamics; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies.
Ensure that marketing strategies and tactical activities are developed and implemented to improve market performance.
Facilitate implementation of market intelligence strategies; gather, validate and analyze competitive market information; set parameters and direct execution of market research
KOLs relationship
Classify HCPs and build visiting plan to deliver communication plan, marketing activities to achieve goal of assigned products.
Build up and maintain business relationships with target customers, pharma industry leaders.
Branding
Develop advertising, promotion and communication campaigns.
Prepare promotional materials and field force tools such as brochure, leaflet, banner, stand, gimmicks, communication plan for assigned products and provide to relevant KOLs, HCPs.
Coordinate to other departments as well as Regional marketing department to conduct and implement approved marketing plan.
Oversee and evaluate the implementation of marketing programs/strategy to support brand and field force objectives.
Market research
Design/conduct market research projects.
Analyze sales, customer, market data, consumer insight to define strategic objectives, right segmentation, targeting, positioning for the brands in charge
Planning activities
Work with X-functional team to build up integrated brand plan of assigned product portfolio that defines the relevant market environment and strategic marketing direction; manage the approved marketing budget to achieve the objective.
Coordinate to Field Force Department to prepare monthly, quarterly & yearly sales forecast of the assigned brands and implement the various marketing activities to drive attainment the sales target within approved marketing budget.
Budget control - on going analysis and follow up of marketing budget of the assigned products.
Others
Regularly review and update on new laws, circulars, compliance requirement regarding to healthcare alliance.
Cooperate with other departments (Government Affairs, Regular Affairs, and Field Force,....) and play the strategic role for listing as well as hospital tender and centralize tender approach.
Cooperate with MA, Commercial Excellence to plan and implement training program to keep up date on product information as well as new developments regarding the company or competitor products to field force.
Cooperate to Regional Marketing team to plan/strategy/implement regional marketing project.
Other ad hoc work from Chief Representative Office.
The job description may be reasonably modified as necessary to meet the needs of the business.
Product management
Play a strategic role in ensuring range and product in relevant therapeutic area meets market trends and requirements.
Monitor the brands proactive approach towards the hospitals (Private & Government).
To lead in new product launches.
Optimize pricing based on market price dynamics; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies.
Ensure that marketing strategies and tactical activities are developed and implemented to improve market performance.
Facilitate implementation of market intelligence strategies; gather, validate and analyze competitive market information; set parameters and direct execution of market research
KOLs relationship
Classify HCPs and build visiting plan to deliver communication plan, marketing activities to achieve goal of assigned products.
Build up and maintain business relationships with target customers, pharma industry leaders.
Branding
Develop advertising, promotion and communication campaigns.
Prepare promotional materials and field force tools such as brochure, leaflet, banner, stand, gimmicks, communication plan for assigned products and provide to relevant KOLs, HCPs.
Coordinate to other departments as well as Regional marketing department to conduct and implement approved marketing plan.
Oversee and evaluate the implementation of marketing programs/strategy to support brand and field force objectives.
Market research
Design/conduct market research projects.
Analyze sales, customer, market data, consumer insight to define strategic objectives, right segmentation, targeting, positioning for the brands in charge
Planning activities
Work with X-functional team to build up integrated brand plan of assigned product portfolio that defines the relevant market environment and strategic marketing direction; manage the approved marketing budget to achieve the objective.
Coordinate to Field Force Department to prepare monthly, quarterly & yearly sales forecast of the assigned brands and implement the various marketing activities to drive attainment the sales target within approved marketing budget.
Budget control - on going analysis and follow up of marketing budget of the assigned products.
Others
Regularly review and update on new laws, circulars, compliance requirement regarding to healthcare alliance.
Cooperate with other departments (Government Affairs, Regular Affairs, and Field Force,....) and play the strategic role for listing as well as hospital tender and centralize tender approach.
Cooperate with MA, Commercial Excellence to plan and implement training program to keep up date on product information as well as new developments regarding the company or competitor products to field force.
Cooperate to Regional Marketing team to plan/strategy/implement regional marketing project.
Other ad hoc work from Chief Representative Office.
The job description may be reasonably modified as necessary to meet the needs of the business.
Yêu cầu
Yêu Cầu Công Việc
Bachelor of degree in Marketing/ Science or relevant fields.
Pharmacy Science degree would be an advantage.
At least 3 years experiences in product management/marketing with Global Pharmaceutical Company.
Having good understanding of Vietnam Pharma Business, government hospitals tender process, MOH healthcare insurance system.
Fluent spoken and written in English as well as Vietnamese.
Ability to work independently under high pressure.
Good communication skills, negotiation and presentation skills, persuasive skills.
Bachelor of degree in Marketing/ Science or relevant fields.
Pharmacy Science degree would be an advantage.
At least 3 years experiences in product management/marketing with Global Pharmaceutical Company.
Having good understanding of Vietnam Pharma Business, government hospitals tender process, MOH healthcare insurance system.
Fluent spoken and written in English as well as Vietnamese.
Ability to work independently under high pressure.
Good communication skills, negotiation and presentation skills, persuasive skills.
Quyền lợi
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Thông tin khác
Bằng cấp:
Đại học
Độ tuổi:
Không giới hạn tuổi
Lương:
Cạnh tranh
Đại học
Độ tuổi:
Không giới hạn tuổi
Lương:
Cạnh tranh
Thông tin chung
- Ngày hết hạn: 14/02/2024
- Thu nhập: Cạnh tranh
Giới thiệu công ty
Established in 1998, First Alliances is the most well-known as the leading HR consultancy in Viet Nam. We are proud to be the pioneer and constantly...Chi tiết Established in 1998, First Alliances is the most well-known as the leading HR consultancy in Viet Nam. We are proud to be the pioneer and...
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