Senior Product Marketing & GTM Executive

The Product Marketing & GTM Group Executive is responsible for supporting Product Marketing and Go-to-Market activities for the Small Home Appliance category in Vietnam.
The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams to ensure product launches, communication materials, retail execution and market activities are delivered effectively and on time.
1. Market & Consumer Understanding
Conduct regular market and competitor research for the SHA category.
Monitor competitor products, technologies, price segments, promotions, communication and retail activities.
Collect consumer and market insights from Sales, dealers, retail stores and PG teams.
Prepare competitor comparisons, category updates and market summaries.
2. Product Coordination
Coordinate with Product Division and relevant teams to follow up product information, launch timelines and readiness.
Consolidate product specifications, USPs, usage information, certifications and approved claims.
Prepare product presentations, comparison sheets, FAQs and sales toolkits.
Ensure product information and communication are accurate and consistent.
Follow up on product-related issues and coordinate clarification or resolution.
3. GTM Planning & Execution
Support the GTM & Product Marketing Lead in developing category and new product launch plans.
Build and maintain launch timelines, checklists and cross-functional trackers.
Coordinate with Sales, Trade Marketing, Brand & Digital Marketing, Retail, Training and Service teams.
Follow up on deliverables, deadlines, dependencies and potential risks.
Monitor execution progress and recommend corrective actions when required.
4. Product Communication & Content
Support product positioning, key messages and communication materials.
Prepare briefs and coordinate with agencies for key visuals, digital content, KOL/PR materials and product videos.
Review localized product content for accuracy and consistency.
Ensure consistent product information across digital, e-commerce and retail channels.
Manage working files, approvals and final marketing assets.
5. Retail & Sales Enablement
Coordinate product POSM, display materials, sales decks and training materials.
Work closely with Trade Marketing and Sales to support retail visibility and market execution.
Follow up on POSM deployment, display status and market feedback.
Support product training and information-sharing sessions.
Consolidate feedback from Sales, PG teams and dealers.
6. Performance Tracking & Reporting
Track product launch execution and marketing performance against agreed KPIs.
Consolidate retail execution, communication performance, market feedback and relevant business indicators.
Prepare weekly/monthly category reports and post-launch reviews.
Identify key learnings, issues and opportunities and recommend follow-up actions.
Job requirements
Bachelor's degree in Marketing, Business Administration, Communications or related fields.
3-5 years of relevant experience in Product Marketing, Category Marketing, GTM or related marketing roles.
Proven experience in independently managing product marketing or product launch execution workstreams.
Experience in Home Appliances or Consumer Electronics is preferred.
Good understanding of product launch processes and cross-functional coordination.
Able to conduct market research and competitor analysis.
Strong project management, follow-up and organizational skills.
Good written and spoken English.
Proficient in PowerPoint and Excel.
Proactive, detail-oriented and able to work independently under the direction of the GTM & Product Marketing Lead..
Key Competencies
Product & Market Understanding • Ownership & Accountability • Cross-functional Coordination • Planning & Execution • Analytical Thinking • Attention to Detail • Communication & Presentation • Problem-solving
Benefits
Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas.
Strategic impact: Direct involvement in key projects alongside leadership teams.
People-first & Empowerment Culture: A supportive workplace where people come first, employees are trusted and empowered to take ownership, contribute ideas, and make an impact, with the opportunity to be part of a meaningful transformation journey.
Attractive rewards:
Competitive salary and comprehensive benefits.
100% probation salary.
16 leave days per year.
Social insurance package as regulated by law.
Personal health insurance coverage.
Engaging annual teambuilding and internal bonding activities and many other exciting perks waiting for you to explore!
Growth & development:
A global organization strongly committed to talent development and long-term career growth.
Internal training programs to enhance professional expertise and soft skills.