Brand Manager, Vietnam - Shopper Marketing

Kō wai mātou? Who are we?
Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.
He aha te mahi? What's the role?
Based in Ho Chi Minh, the Brand Manager, Vietnam - Shopper Marketing will work closely with the Senior Marketing Manager, APAC South, the APAC regional team and the locally based Vietnam in-market team, with the long-term objective of growing the kiwifruit category and maintaining differentiation of the Zespri Brand to command a price premium.
Please take note that this is a fixed term 12 months contract opportunity.
Key Accountabilities
Leading the development of integrated marketing plans for Vietnam, with a focus on shopper and trade marketing.
Championing marketing strategies for Vietnam, within the framework of Zespri's global and regional sales and marketing objectives.
Implementing assigned marketing activities with excellence
Evaluating and responding to consumer & shopper research insights, market conditions and competitor activities.
Co-develop and implement the annual Vietnam Marketing Plan
Drive Return on Marketing Investment and track and review success measures to increase effectiveness and efficiency of marketing activities.
Contribute to the development and implementation of Zespri's strategies for Vietnam, APAC and globally.
Handling other ad hoc marketing tasks as assigned by line manager
Key Results Area
Deliver the strongest possible brand (Awareness, Brand Power, Brand Premium) and financial performance within the Market Development Framework strategy and maximise growth opportunities across Vietnam. This includes supporting the tray volume sell out of Zespri Kiwifruit in Vietnam and driving penetration growth.
Track, analyse and optimize marketing investment while delivering assigned marketing activities within agreed budget.
Monitor the results of marketing activities, recommending changes and implementing improvements to strengthen the Zespri Brand preference with consumers, to support the premium price position and increase consumer brand engagement.
Ko wai koe? Who are you?
We are looking for an individual with 5 years of background on brand marketing, product management or shopper/trade marketing, across a broad set of marketing activities within the Vietnam market. You will also fulfill the following criteria:
Handled marketing campaign planning in an international FMCG environment
Fluency in Vietnamese & English (both written and speaking - able to present, influence & work effectively with various internal stakeholders in English
Agency management experience is essential.
Experience or capability to work effectively with global/regional marketing team is mandatory.
Experience in cross functional team (sales/market development and/or supply chain/finance) is mandatory.
Experience as motivator/lead person on projects is mandatory.
Budget management experience & analytical skills
High levels customer service, excellent time management skills, reliable with high attention to detail - needs to ensure activities are compliant with Zespri standards and guidelines.
Quantitative and/or Qualitative market research experience is desirable.
Experience & knowledge about agriculture, fruit or other food businesses is an advantage.
He aha e tika ai a Zespri? Why Zespri?
Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.
Competitive overall remuneration package. Please note that individual total compensation will vary based on factors such as qualifications, skill level, competencies, performance and work location.
FlexWELL flexible work ethos; WFH & the office.
Additional paid annual leave day per year (Zespri Day).
Global Life and Permanent Disability Insurance.
Group Medical Insurance benefits.
Tono mai inaianei! Apply Now! Applications close 1 October 2026
At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at [protected info].
Agency
Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy ("Agency").
Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies. We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.
Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.