Senior Strategic Planner

Key Responsibilities
1. Market & Trend Analysis and Application to Strategy Development
Research and analyze broad marketing market trends, consumer insights, and advanced campaign case studies from Vietnam and overseas, with a primary focus on social media, to inform strategy development.
Deeply analyze case studies and performance data of key digital initiatives within FinT's strong social media domain, including influencer marketing. This involves not only analyzing internal case data but also studying successful cases from competitors and industry best practices to extract success factors.
2. Integrated Strategy Development and Data-Driven Insights for Client Solutions
Collaborate with the Sales team from the initial stages, participating in client hearings and briefings to accurately identify core business challenges. When briefings are insufficient, you will work with Sales to refine client insights and build out the brief to a proposal-ready state through direct client engagement.
Understand the overall business and marketing strategies of clients, especially foreign companies considering new entry into the Vietnamese market, and lead the development of integrated communication plans centered on the digital realm with social media at its core. As a playing lead in a nascent Planning Team, you are expected to be deeply involved in hands-on proposal development and concrete strategy formulation.
Based on the above strategies, collect and interpret objective data (qualitative and quantitative data). You will take the initiative to identify and acquire necessary data when existing sources are insufficient. Working with team members, you will extract meaningful insights and translate them into concrete tactics. Single data summaries are not enough. Instead, the numbers should explain what the client's business goals mean, indicate challenges or opportunities, and lead to actionable plans. We value a thought process that deeply explores the "why" behind the numbers, forming hypotheses, and validating them.
Existing data sources may be insufficient. If so, you will be expected to proactively acquire necessary primary data by planning and conducting additional market research (e.g., consumer surveys, in-depth interviews, focus group interviews), gathering information from other internal departments (Sales, Account), or collaborating with partner companies.
Compile and report research findings, strategies, and insights to clients in a logical and persuasive manner through documents (proposals, reports, etc.) and presentations. Proposals and reports are expected to be structured with a clear storyline: problem identification, current situation analysis (data-backed), insights, strategic hypotheses, specific measures, KPIs, effectiveness measurement frameworks, and cost-benefit analysis.
3. High-Quality Proposal Creation and Execution Phase Linkage
Work closely with Sales, Account, and other relevant departments, deeply involved as a playing lead, to oversee the entire process of creating high-quality, data-driven, and insight-backed proposals for the Planning Team. Specifically, you will be hands-on in leading the planning and creation of proposal content.
Define KPIs, appropriate benchmarks, and campaign effectiveness measurement frameworks to support team and project goal achievement.
Collaborate with the Account team to ensure that proposed strategies are consistently implemented during the execution phase for maximum effectiveness, providing ongoing support and making adjustments as necessary.
4. Team Management and Organizational Contribution
First and foremost, achieve outstanding results as a player, thereby driving the growth of the Planning Team through your success.
In the future, you will also be tasked with expanding the team, including recruiting, developing, mentoring, setting goals, and conducting fair performance evaluations for team members.
Lead important cross-departmental projects to success by defining clear project direction, driving multifaceted problem-solving, and coordinating stakeholders.
Qualifications
Experience: 5+ years in marketing or advertising agencies, with a minimum of 3 years dedicated to planning and strategy development.
Leadership: 1+ year of experience leading, mentoring, and developing a team.
Domain Expertise: Deep, practical understanding of social media marketing, encompassing influencer strategies, platform operations, and account management.
Analytical Skills: Highly logical and critical thinker. Proven ability to synthesize complex quantitative and qualitative data, identify missing information, and translate evidence into actionable, high-impact strategies.
Language: Business-level proficiency in English (written and spoken) is mandatory for internal and client-facing communication.
Candidate Profile:
Highly adaptable, eager to learn, and unafraid of change.
Possessing the drive to go beyond the defined Statement of Work (SOW) and proactively propose and act for the true business growth of clients.
Enjoys uncertainty and change in a fast-growing startup environment, and is eager to take on new challenges.
Values teamwork and can collaborate with members from diverse backgrounds to maximize overall performance.
Resonates with FinT's mission and vision, and is motivated to lead the social media marketing domain in the Vietnamese market.
Our Total Rewards Package:
Compensation & Incentives
A competitive base salary ranging from 10M to 20M VND gross/month, structured to be commensurate with your level of experience and proven track record.
Highly attractive, performance-based bonuses, a generous commission structure on all closed deals, and annual revenue-tied incentives reflecting team success.
Professional Recognition & Growth
Performance Calibration every 6 months (March & October).
Merit-based cash incentives: Monthly FINT Award & Quarterly MVP rewards.
Health & Well-being
Full Statutory Insurance (Social & Medical) following probation.
Annual comprehensive health screenings.
12 days of annual leave (pro-rata for new joiners).
Equipments & Allowances
Professional Hardware: Extended screens and HDMI Hubs provided upon request.
200,000 VND monthly transportation stipend.
Social & Engagement
Monthly team-building events (dinners and lunches).
Monthly birthday celebrations and seasonal holiday gifts.