Senior Team Leader - Media

As a Senior Media Team Lead, you will be responsible for developing media planning, campaign execution and optimization across in-app and out-app platforms, ensuring the biggest tentpole campaigns are effective, data-driven, and aligned with business goals (TOM, quality app user acquisition and lifetime value). You will create innovative AI-powered workflows that enable business teams (Product, Growth, Marcom) to execute media campaigns at scale with speed and media effectiveness.
What will you do:
Own end-to-end media strategy, planning and execution for MoMo's major tentpole campaigns, defining integrated media plans across in-app and out-app channels (paid digital, social, OOH ...)
Translate product and growth objectives into actionable media initiatives that drive adoption, engagement, and retention.
Partner with media platforms and/or internal teams to create new solutions for business impact (TOM, acquisition, retention ...)
Lead AI media workflow project to create self serve media campaign planning and execution for business teams.
Collaborate cross-functionally (Product, DA, Growth, Marcom) to co-develop campaign strategies and integrate media into the full user journey and lifecycle strategy.
Execute and optimize end-to-end execution of in-app and paid media campaigns, including audience targeting, approach strategy, and channel mix based on communication priorities and business objectives.
Continuously improve performance through testing (A/B, multivariate), funnel analysis, and cost efficiency tracking (CPM, CPC, CPA).
Analyze platform-level trends to refine in-app inventory usage and contribute to bidding logic and segmentation models.
Develop internal playbooks and best practices through post-campaign reviews and experimentation.
Mentor and upskill team members, fostering a culture of ownership, creativity, and data-driven thinking.
What will you need:
Bachelor's degree in Marketing, Media, Communications, Advertising, or related field
6+ years of experience in media planning, in-app user growth, and performance media, ideally within Fintech, E-commerce, or Tech environments.
Solid analytical skills with ability to interpret user behavior, campaign performance, and drive optimization strategies.
Proven experience designing and scaling AI Media Workflows/Automation for team efficiency and media self-serve capabilities
Hands-on experience with digital paid media platforms (Facebook Ads, Google UAC, TikTok Ads) and mobile app attribution tools.
Knowledge of A/B testing, audience segmentation, and campaign performance evaluation.
Excellent communication skills and ability to collaborate effectively across teams.
Growth mindset, problem-solving attitude, and ability to manage multiple projects in a fast-paced environment.