Mô tả Công việc
Develop and execute annual
trade marketing plans aligned with business and brand objectives.
Lead channel-specific programs to increase brand visibility, drive consumer conversion, and support sell-through.
Collaborate closely with Sales,
Brand Marketing, and Corporate Management Department to develop and deploy in-store activations, POSM, and promotions.
Strengthen partnerships, exploring the opportunities and ensuring structured trade marketing support for wholesale, distributors and retailers.
Collaborate closely with
Sales Managers (GT), MT Manager to drive business opportunities and develop specific trade programs to align with company objectives to ensure sell in and sell out volume.
Manage the trade marketing budget efficiently, ensuring ROI-driven decision-making.
Conduct market and competitor analysis to identify trends and opportunities.
Partner with key retail and distribution partners to co-create tailored marketing initiatives.
Own trade events, sponsorship activations, and category-focused initiatives.
Track, analyze, and report on campaign effectiveness and shopper behavior.
Lead, coach, and develop team members of trade marketing.
