Shopee Affiliate BD

1. KOL/KOC Outreach & Recruitment
Creator Discovery: Proactively identify KOLs and KOCs on Shopee whose style aligns with the brand, focusing on vertical creators in beauty, skincare, and personal care categories.
MCN Partnership: Establish and maintain relationships with MCN agencies to access their high-quality creators and secure collaborations at scale.
2. Partnership Negotiation & Execution
Commercial Negotiation: Discuss collaboration models with KOLs/KOCs (flat fee + commission, pure commission, product exchange, etc.), and agree on pricing, posting schedule, and deliverables.
Contract Management: Follow up on contract signing and payment processes to ensure compliant execution.
Sample Management: Coordinate sample shipping, tracking, and return to ensure creators receive products on time for content production.
3. Content Direction & Quality Control
Brief Creation: Develop clear content briefs based on product selling points and campaign timelines, including core benefits, usage scenarios, promotional scripts, and affiliate link requirements.
Content Review: Review video scripts or rough cuts to ensure the promotional content matches brand tone, highlights product advantages, and includes correct affiliate links.
Posting Follow-up: Track video publishing schedules and coordinate with creators to release content in alignment with major sales events (9.9, 11.11, 12.12).
4. Data Tracking & Optimization
Performance Monitoring: Track key metrics for each collaboration video, including views, click-through rate (CTR), conversion rate, ROI, and GMV.
Creator Tiering: Classify creators into tiers (S/A/B/C) based on their sales performance and prioritize relationship management with high-output creators.
Review & Optimization: Regularly generate post-campaign reports, identify content patterns that drive results, and refine collaboration strategies.
5. Cross-Department Collaboration
Teamwork with TikTok Content & Operations Teams: Stay aligned on priority products and match creator promotions with store needs.