ABOUT FANSCOM
Fanscom is a member of YouNet Group - The leading SocialTech Group creating value for enterprises by applying Social Technologies in a variety of business areas, including sales, marketing, and operations.
Founded in 2018, Fanscom, a member of YouNet Group, is the leading Advocacy-First marketing agency in Vietnam, operating with an "Advocacy-First" mindset - placing the highest priority on transforming consumers into authentic brand advocates.
This is more than a communications strategy; it is our way of defining value, building trust, and ensuring sustainability across the entire brand journey.
We are looking for a Social Outreach Team Lead to join our dynamic team!
RESPONSIBILITIES
A. SOCIAL MANAGEMENT
PLANNING & CREATION (20%)
Work closely with the Internal team (Strategy & Solutions, Creative & Account) on the development of social media strategies, tactics, and content direction, ensuring alignment with brand objectives and audience preferences across multiple platforms
Partner with
Business Development / Account teams in proposal development, costing model construction, and pitching outreach solutions to clients.
Translate campaign objectives into resource planning, budget allocation, delivery schedules and profitability forecasting.
Maintain a long-term strategic vision to consult on methodologies and frameworks tailored to Fanscom's specialized products and services.
Proactively research and monitor market movements, competitor strategies, and operational shifts across social platforms to safely implement and track new execution methodologies.
PROJECT MANAGEMENT & EXECUTION (80%)
Lead end-to-end Social Outreach strategy across retainer & pitch projects, translating client business objectives into scalable outreach frameworks, channel-mix architecture (KOL/KOC/Community/UGC/Advocacy), and performance benchmarks.
Direct and monitor the execution of Social Outreach plans, managing operational workflows (scouting, procurement, and vendor collaboration) to strictly guarantee project timelines, budget efficiencies, and quality standards.
Build, standardize, and continuously expand a qualified creator/community network; implement data-backed tiering networks, partnership scoring systems, and relationship management frameworks to strengthen long-term retention.
Oversee performance tracking and data analytics across channels (Owned, Outreach, and Influencer), generating periodic reports (weekly, monthly, campaign-based) to deliver data-driven optimization strategies for clients.
Drive crisis prevention and escalation handling (creator compliance, brand safety, and sentiment risks) by architecting robust contingency workflows for campaign disruption scenarios.
Identify new outreach opportunities, emerging creator behaviors, and platform shifts to continuously evolve the agency's service offerings.
B. TEAM MANAGEMENT
Coach and develop Social Outreach team members through regular feedback, structured training, and capability reviews to foster long-term succession readiness within the team.
Establish operational standards (SOPs), coordinate daily tasks, and rigorously audit execution quality to drive continuous workflow and performance optimization.
Govern workflow synchronization and quality interfaces between the internal outreach team, cross-functional departments (Account, Creative, Planning), and external partners to guarantee seamless campaign delivery.
Foster a collaborative, high-performing team environment while effectively managing resource and workload allocation to maximize collective productivity
Report to: Managing Director
Promotion path: Social Outreach Manager
REQUIREMENTS
At least 5-6 years of Proven excellent experience leading multi-channel outreach campaigns at scale with a deep understanding of platform algorithms and creator landscape trends.
Advanced proficiency in data-tracking and workflow automation tools (Google Sheets, Looker Studio, Notion, Airtable) alongside familiarity with social listening/creator analytics platforms to build scalable tracking systems.
High strategic agility paired with strong operational discipline and commercial acumen, capable of making data-driven decisions and solving complex problems under tight deadlines.
Highly flexible, win-win communication style with excellent negotiation skills, capable of navigating difficult discussions with clients, team members, and high-profile creators.
Open-minded, adaptive, and growth-oriented mindset with a strong "can-do" attitude and a commitment to nurturing team potential.
Demonstrated experience managing teams of 3-4 members.
BENEFITS
Competitive salary, 13th month salary, annual bonus.
Premium healthcare insurance
12 days of annual leave & 5 days of sick leave
Performance appraisals and promotion every year
Standard health check
Company trip, Year end party, Team building
Occasion-based offerings: Birthday, wedding, maternity,...
Parking support
Equipment for work (PC / laptop)
Free in-house entertainment facilities: foosball, book tree, coffee and snack.
