Sport Marketing Manager
Hạn nộp hồ sơ: 12/09/2026 (Còn 17 ngày)
Ứng tuyển sớm để được ưu tiên
Kết nối với Nhà tuyển dụng để tìm hiểu thông tin và gia tăng cơ hội trúng tuyển
Nhà tuyển dụng đang online
KEY RESPONSIBILITIES:
SPORTS MARKETING STRATEGY & PORTFOLIO MANAGEMENT
- Lead the development and execution of the local Sports Marketing strategy and plan, aligned with business objectives, Brand priorities and global Sports Marketing strategy.
- Identify market opportunities that strengthen adidas' position across priority sports and categories, and translate these into strategic Sports Marketing initiatives.
- Develop strategic recommendations for and manage a diverse portfolio of athletes, teams, federations, and other Sports Marketing partners aligned with category and commercial priorities.
- Define the local strategy, role, and objectives of each partnership to maximize its contribution to the Brand and business.
- Regularly evaluate the partner portfolio and recommend opportunities to strengthen, optimize, or evolve investments.
- Execute a cross-category approach across the Sports Marketing portfolio to maximize partner relevance and impact.
END-TO-END SPORTS MARKETING & PRODUCT MANAGEMENT
- Develop, implement, and continuously improve the end-to-end Sports Marketing operating process, ensuring clear ways of working across internal teams and external partners.
- Own the end-to-end partner servicing process, from contracting and onboarding through seasonal planning, activation, product servicing, performance review, and contract completion or renewal.
- Lead seasonal product planning and management for Sports Marketing partners, ensuring product requirements are aligned with Brand and category priorities.
- Manage partner product forecasting, ordering, allocation, delivery, and inventory to ensure timely and accurate product servicing.
- Coordinate partner-specific product needs and product creation projects, working closely with relevant local, regional, and global Product, Category, and Creation teams.
- Translate partner and market requirements into clear product briefs and manage the process from concept and alignment through development, approval, production, and delivery.
- Ensure teams and partners wear and represent adidas products in line with Brand and category plans, reinforcing adidas as the leading performance brand.
- Identify and resolve operational gaps across the Sports Marketing process to improve efficiency, partner experience, and execution quality.
PARTNERSHIP MANAGEMENT & SERVICING
- Deliver industry-leading day-to-day service to contracted partners and maintain strong, trusted relationships throughout the partnership lifecycle.
- Oversee the execution of contractual rights, obligations, access, appearances, product requirements, and other partnership deliverables.
- Ensure all partners consistently represent adidas brand positioning and values both on and off the sporting landscape.
- Build and maintain strong relationships with key industry stakeholders, including athletes, teams, federations, agents, leagues, and relevant sporting organizations.
- Provide on-the-ground support for Sports Marketing activities, partner engagements, sporting events, and other ad hoc requirements as needed.
PARTNER LEVERAGING & BRAND ACTIVATION
- Identify opportunities to integrate Sports Marketing partners into key brand initiatives, campaigns, product launches, and consumer activations.
- Develop and deliver best-in-class leveraging plans that maximize the brand and business impact of Sports Marketing partnerships.
- Collaborate closely with Brand Communications/Activation, Category and Visual Merchandising teams to bring partner stories and opportunities to life across Vietnam.
- Supervise local partner-related activations and ensure strong alignment between Sports Marketing strategy, Brand plans, and execution.
- Maximize partner access, assets, content, and storytelling opportunities across relevant consumer touchpoints.
CONTRACT, BUDGET & GOVERNANCE
- Lead contract negotiations in line with strategic priorities, market value, budget parameters, and global Sports Marketing guidelines.
- Ensure all Sports Marketing contracts, partnerships, and operations comply with global Sports Marketing Policy and relevant internal governance requirements.
- Own and manage the local Sports Marketing and partner budget, ensuring disciplined investment, accurate forecasting, and effective utilization of resources.
- Monitor contractual deliverables and partnership performance to ensure adidas receives agreed rights and value from its investments.
- Maintain accurate documentation, reporting, and tracking of contracts, budgets, product commitments, and key partnership deliverables.
CROSS-FUNCTIONAL & STAKEHOLDER MANAGEMENT
- Act as the key Sports Marketing interface across relevant local, regional, and global stakeholders.
- Partner closely with Brand Communications/Activation, Category/Product, Commercial, Finance, Legal, and other relevant functions to ensure seamless execution of Sports Marketing priorities.
- Provide Sports Marketing expertise and partner insights into relevant Brand and business planning processes.
- Ensure strong internal visibility of the Sports Marketing portfolio, upcoming opportunities, partner commitments, and key milestones.
KEY RELATIONSHIPS:
- Local: Brand Communications/Activations, Category Management, Visual Merchandising, Digital, Customer Service, Sales, Finance, Supply Chain
- Global/Regional: Sports Marketing/Brand Partner, Legal
- External: Athletes, Teams, Federations, Agents, Agencies/Vendors
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong negotiation and commercial decision-making skills
- Strategic marketing experience with excellent interpersonal and influencing capabilities
- Deep understanding of the Vietnam sporting landscape
- Established relationships within the sports industry
- Proven Sports Marketing and Brand Activation experience
- Ability to work at pace, multitask, and manage competing priorities
- Strong planning and strategic development skills
- High level of commercial and business acumen within sports marketing
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in Marketing or a related field
- Minimum 5 years' experience in the sports marketing industry
- Established industry network with demonstrated stakeholder management success
- IT: Microsoft Outlook, Word, Excel, Powerpoint
- Language Skills:
- English: Fluent in all four skills (speaking, writing, reading, presenting)
- Local language: Proficient
Thông tin chung
- Thu nhập: Thỏa thuận
Việc làm tương tự khác
CÔNG TY TNHH THE AWAY GROUP VIỆT NAM
Hồ Chí Minh
Thương lượng
Công ty TNHH thương mại Trí Khang
Hà Nội, Hồ Chí Minh
17 - 25 triệu
Công Ty Cổ Phần Tập Đoàn Thời Trang Melya.vn
Hà Nội, Hồ Chí Minh, Khác
Từ 8 Triệu - Dưới 10 Triệu VNĐ / Tháng
CÔNG TY CỔ PHẦN GIÁO DỤC VÀ ĐÀO TẠO IMAP VIỆT NAM
Hồ Chí Minh
25 triệu - 30 triệu
Công ty Cổ phần Thương mại và Dịch vụ Sala Garden
Hồ Chí Minh
15-20 triệu VND
Adidas Sourcing Limited - Adidas Vietnam
Xem trang công ty- Địa chỉ công ty: FL08, Deutsches Haus Tower, 33 Le Duan, D1, HCMC
- Quy mô: Từ 101 - 500 nhân viên
- Lĩnh vực: Sản xuất / Vận hành sản xuất, Kinh doanh, Dệt may - Da giày, Thời trang
Thông tin công việc
Vị trí:
Quản lý
Hình thức làm việc:
Toàn thời gian
Việc làm tương tự
Cảnh báo dấu hiệu lừa đảo tuyển dụng
Thu phí và cung cấp thông tin
- Phí hồ sơ, đồng phục, đặt cọc.
- Yêu cầu nộp bản gốc giấy tờ.
- Cung cấp mã OTP.
Hứa hẹn trúng tuyển 100%
- Không yêu cầu trình độ.
- Không cần thử việc.
Phỏng vấn bất thường
- Địa điểm xa văn phòng công ty.
- Phỏng vấn qua Telegram.
Yêu cầu làm nhiệm vụ
- Tải app, nạp tiền.
- Làm nhiệm vụ nhận thưởng.
Tin tuyển dụng sơ sài
- Mô tả công việc chung chung
- Nhiệm vụ đơn giản, thu nhập khủng
- Lỗi chính tả, đánh máy.
Đội ngũ hỗ trợ của JobOKO sẵn sàng đồng hành, tư vấn và giới thiệu những cơ hội việc làm phù hợp, giúp Ứng viên tự tin phát triển sự nghiệp và chinh phục mục tiêu nghề nghiệp bền vững.
Hotline CSKH
1900.63.63.84
Công ty Cổ phần JobOKO Toàn cầu
Đội ngũ hỗ trợ của JobOKO luôn chủ động tư vấn các giải pháp tuyển dụng tối ưu, cam kết đồng hành và hỗ trợ Quý Nhà tuyển dụng đạt được hiệu quả tuyển dụng bền vững.
Hotline CSKH
0962.107.888
Công ty Cổ phần JobOKO Toàn cầu
