Strategic Partnerships & Business Development Manager

Company: Norbreeze Collective Asia
Brands: Pandora Vietnam and August Berg
Location: Ho Chi Minh City, Vietnam
Employment Type: Full-time
Department: Commercial Growth
Reports to: CEO, Norbreeze Collective Asia
ABOUT NORBREEZE COLLECTIVE ASIA
Norbreeze Collective Asia is part of Norbreeze Group, a founder-led consumer brand group building and scaling premium international brands across Asia. In Vietnam, we operate Pandora through a growing retail and omnichannel platform and manage August Berg, our Scandinavian-inspired watch brand. We combine international brand standards with local market insight, entrepreneurial execution and a strong culture of ownership and accountability.
For more information, please visit [protected info]
ROLE PURPOSE
The Strategic Partnerships & Business Development Manager owns the Partnership & Business Development workstream within the Norbreeze Executive Execution Dashboard and is fully accountable for delivering the approved strategic milestones, commercial KPIs and growth initiatives. The role is expected to drive disciplined execution, cross-functional collaboration, accountability and continuous commercial improvement while ensuring that all partnership initiatives contribute to the Company's long-term growth strategy.
Reporting directly to the Chief Executive Officer, the role is a key commercial leadership position responsible for identifying opportunities, building executive relationships, negotiating long-term partnerships and delivering sustainable revenue growth for Pandora Vietnam, August Berg and future Norbreeze brands.
This is not a traditional wholesale sales role. It is a strategic business development position focused on creating new revenue streams, expanding Norbreeze's retail footprint and establishing the Company as the preferred premium retail partner in Vietnam.
Success will be measured by operational Shop-in-Shop openings, wholesale revenue, strategic partnerships, commercial pipeline development, execution excellence and measurable contribution to the Company's long-term growth strategy.
The Strategic Partnerships & Business Development Manager owns the execution of the Partnership & Wholesale workstream within the Norbreeze Executive Execution Dashboard and is expected to drive disciplined execution, accountability and continuous commercial improvement.
MISSION
Build Vietnam's strongest premium retail partnership network for Pandora, August Berg and future Norbreeze brands.
CORE MANDATE
• Identify and convert high-value strategic partnership opportunities across Vietnam.
• Build trusted relationships with owners, CEOs and senior decision-makers.
• Lead negotiations from first engagement through agreement and operational launch.
• Create scalable Shop-in-Shop, wholesale and new distribution channels.
• Maintain a disciplined commercial pipeline and deliver measurable revenue contribution.
KEY RESPONSIBILITIES
1. Strategic Partnership Development
• Identify, evaluate and develop strategic partnership opportunities across premium retail, jewellery, watches, department stores, travel retail and selected lifestyle channels.
• Build and maintain senior relationships with owners, CEOs, executives and key decision-makers.
• Develop commercially compelling proposals aligned with Norbreeze's growth strategy.
• Lead negotiations through signed agreements and successful implementation.
• Represent Norbreeze professionally in executive meetings, industry events and partner discussions.
2. Shop-in-Shop Expansion
• Lead the national Shop-in-Shop expansion programme for Pandora and other approved brands.
• Convert the existing opportunity pipeline while continuously identifying new high-potential locations and partners.
• Coordinate commercial terms, implementation planning, partner onboarding and launch readiness.
• Work with Retail Operations, Marketing, Finance, Supply Chain and Store Development to ensure every opening is commercially and operationally successful.
• Ensure partner locations meet required brand, service and performance standards.
3. August Berg Wholesale Development
• Expand August Berg's authorised retailer, wholesale, corporate gifting and strategic distribution network.
• Develop premium partners across watches, jewellery, fashion, lifestyle, hospitality and travel retail.
• Drive repeat business, partner productivity and profitable account growth.
• Support product launches and sell-through initiatives while protecting premium positioning, pricing integrity and brand presentation.
4. Strategic Growth Projects
Identify and develop commercially attractive growth opportunities beyond traditional wholesale and Shop-in-Shop expansion. Priority areas may include:
• Airport and Travel Retail
• Department Store Partnerships
• Corporate Sales and Gifting
• Hospitality and Premium Lifestyle Partnerships
• Strategic Brand Collaborations
• New distribution models and selected digital or AI-enabled commerce opportunities
• Future Norbreeze brands
For material opportunities, prepare concise business cases covering strategic rationale, commercial potential, investment requirements, implementation timeline, key risks and expected return.
5. Commercial Pipeline Management
• Maintain a structured pipeline covering opportunity value, probability, decision-makers, next actions, target launch dates, revenue forecast and key risks.
• Provide concise weekly updates to the CEO focused on progress, priorities, risks and required decisions.
• Maintain strong CRM discipline and ensure critical follow-ups are completed on time.
6. Cross-functional Leadership
• Mobilise internal teams to deliver partnership launches efficiently and to a high standard.
• Work closely with Retail Operations, Marketing, Digital Innovation & Growth, Finance, Supply Chain, Customer Experience and Store Development.
• Promote ownership, accountability, pace and continuous improvement across commercial projects.
7. Commercial Excellence
• Standardise partnership proposals, onboarding processes and Shop-in-Shop implementation playbooks.
• Improve forecasting, commercial reporting and partner experience.
• Share market intelligence, competitor insights and practical recommendations with Management.
• Continuously identify ways to improve speed, quality, scalability and commercial return.
CORE PERFORMANCE KPIs
Annual targets will be confirmed through the approved Business Plan. Performance is measured on commercial growth, execution quality and strategic contribution, not activity alone.
Commercial Growth
• Achieve or exceed approved annual Wholesale & Partnership revenue targets.
• Deliver profitable year-on-year growth in partnership and wholesale revenue.
• Maintain a qualified commercial pipeline of at least 3x the annual revenue target.
• Maintain commercial forecast accuracy above 90%.
Shop-in-Shop Expansion
• First 30 days: validate the existing pipeline, map the premium retail landscape and establish a prioritised execution plan.
• By Day 60: secure and launch the first operational Shop-in-Shop partnership.
• By Day 120: deliver eight operational Shop-in-Shop locations.
• Within 24 months: establish a minimum of 20 operational Shop-in-Shop partnerships.
• Success is measured by operational locations generating commercial sales, not signed agreements alone.
Pipeline & Execution Discipline
• Maintain at least 25 qualified active opportunities.
• Conduct a monthly pipeline review with the CEO.
• Target 8-10 senior partner meetings per month.
• Respond to partner enquiries within 24 hours and complete executive follow-up within 48 hours.
• Deliver 95% of approved implementations on schedule.
• Maintain accurate CRM records and zero missed critical commercial follow-ups.
Strategic Growth
• Identify at least 10 strategic commercial opportunities annually.
• Present at least four well-developed business cases annually.
• Successfully implement a minimum of two approved strategic growth initiatives each year.
FIRST 120-DAY PRIORITIES
The first four months are focused on building momentum quickly, establishing a disciplined pipeline and converting opportunities into measurable commercial results.
First 30 Days - Build the Foundation
• Understand Norbreeze Collective Asia's brands, strategy, commercial priorities and operating model.
• Assume ownership of the Partnership & Business Development workstream and review all active opportunities.
• Map Vietnam's premium retail landscape across jewellery, watches, department stores, airports, travel retail and relevant lifestyle channels.
• Build a prioritised commercial pipeline with clear value, probability, next actions, ownership and target launch dates.
• Develop relationships with priority decision-makers and partners.
• Present a focused 90-day execution plan to the CEO.
Days 31-60 - Execute
• Secure the first signed Shop-in-Shop partnership agreement and launch the first operational location.
• Progress negotiations with all priority partnership opportunities.
• Present high-quality commercial proposals to targeted premium retail partners.
• Establish a repeatable Shop-in-Shop implementation and onboarding process.
• Identify immediate opportunities to improve partnership execution and commercial performance.
• Deliver the first monthly commercial pipeline review to the CEO.
Days 61-120 - Scale
• Deliver eight operational Shop-in-Shop locations.
• Build sufficient pipeline depth to support continued expansion beyond the first 120 days.
• Secure additional August Berg wholesale and strategic distribution partners.
• Launch approved strategic growth initiatives where commercially justified.
• Develop a rolling 12-month partnership and Shop-in-Shop expansion roadmap.
• Demonstrate measurable contribution to revenue growth, market expansion and pipeline conversion.