About Dat Bike:
Dat Bike is a technology startup whose mission is to drive mass adoption of green transportation in Vietnam. We make the most compelling and dependable electric bikes so that customers can just switch without making any compromises. To do this, we welcome the brightest people to join our journey.
Role summary:
We are seeking a
Trade Marketing Assistant Manager with both strategic vision and operational rigor to lead localized trade marketing initiatives across Vietnam. This role reports directly to the Director of Sales & Customer Experience, and is responsible for developing and executing high-impact campaigns that align with business objectives and respond to the unique dynamics of local markets.
You will be expected to think strategically, identifying opportunities to strengthen brand presence and drive conversion at the point of sale, while also being relentless in execution, ensuring every campaign and asset lands flawlessly in-market.
Responsibilities:
Strategic local trade planning
Lead the development of localized trade marketing strategies tailored to regional market insights, sales performance, and consumer behavior.
Partner with Retail and Dealership Management leaders to identify growth opportunities and co-create activation plans by city, region, or store type.
Align local plans with national brand strategy, ensuring consistency while maximizing local relevance and impact.
End-to-end campaign execution
Design and manage full-cycle execution of trade campaigns, from concept to deployment, covering promotions, in-store activation, demo days, and events.
Ensure precise execution across multiple locations, working closely with regional sales teams and external vendors.
Track campaign performance using structured KPIs and continuously refine based on insights and feedback.
In-store excellence & asset management
Own the development and localization of POSM materials, ensuring they meet both brand standards and store-specific needs.
Manage the production, distribution, and installation of trade assets across Dat Bike stores and dealer locations.
Conduct regular audits to maintain in-store consistency, visibility, and brand integrity.
Dealer & partner enablement
Build strong working relationships with dealers and sales partners, equipping them with the tools and training needed to execute trade plans effectively.
Develop incentive programs and communication strategies to keep partners engaged and aligned with campaign objectives.
Gather feedback and act as the voice of the field to inform future trade strategy.
Cross-functional leadership
Work cross-functionally with
Brand Marketing, Sales Operations, Product, and CX to ensure alignment and seamless execution.
Own trade marketing reporting to the Director of Sales & CX, providing strategic recommendations and improvement plans.
