Product Marketing Assistant Manager

Summary
The Product Marketing & GTM Group Executive is responsible for supporting Product Marketing and Go-to-Market activities for the Small Home Appliance category in Vietnam.
The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams to ensure product launches, communication materials, retail execution and market activities are delivered effectively and on time.
1. Market & Consumer Understanding
✓ Conduct regular market and competitor research for the SHA category.
✓ Monitor competitor products, technologies, price segments, promotions, communication and retail activities.
✓ Collect consumer and market insights from Sales, dealers, retail stores and PG teams.
✓ Prepare competitor comparisons, category updates and market summaries.
2. Product Coordination
✓ Coordinate with Product Division and relevant teams to follow up product information, launch timelines and readiness.
✓ Consolidate product specifications, USPs, usage information, certifications and approved claims.
✓ Prepare product presentations, comparison sheets, FAQs and sales toolkits.
✓ Ensure product information and communication are accurate and consistent.
✓ Follow up on product-related issues and coordinate clarification or resolution.
3. GTM Planning & Execution
✓ Support the GTM & Product Marketing Lead in developing category and new product launch plans.
✓ Build and maintain launch timelines, checklists and cross-functional trackers.
✓ Coordinate with Sales, Trade Marketing, Brand & Digital Marketing, Retail, Training and Service teams.
✓ Follow up on deliverables, deadlines, dependencies and potential risks.
✓ Monitor execution progress and recommend corrective actions when required.
4. Product Communication & Content
✓ Support product positioning, key messages and communication materials.
✓ Prepare briefs and coordinate with agencies for key visuals, digital content, KOL/PR materials and product videos.
✓ Review localized product content for accuracy and consistency.
✓ Ensure consistent product information across digital, e-commerce and retail channels.
✓ Manage working files, approvals and final marketing assets.
5. Retail & Sales Enablement
✓ Coordinate product POSM, display materials, sales decks and training materials.
✓ Work closely with Trade Marketing and Sales to support retail visibility and market execution.
✓ Follow up on POSM deployment, display status and market feedback.
✓ Support product training and information-sharing sessions.
✓ Consolidate feedback from Sales, PG teams and dealers.
6. Performance Tracking & Reporting
✓ Track product launch execution and marketing performance against agreed KPIs.
✓ Consolidate retail execution, communication performance, market feedback and relevant business indicators.
✓ Prepare weekly/monthly category reports and post-launch reviews.
✓ Identify key learnings, issues and opportunities and recommend follow-up actions.