Marketing Assistant Manager, HPE

Job Purpose
The Marketing Assistant Manager, HPE is responsible for developing and executing strategic marketing initiatives to drive business growth, partner engagement, demand generation, and brand awareness for the HPE portfolio across Vietnam.
This role serves as the key marketing interface between HPE, TD SYNNEX, channel partners, and internal sales teams to plan and execute integrated marketing programs that support revenue objectives across HPE solutions, including servers, storage, networking, hybrid cloud, and infrastructure technologies.
Responsibilities
- Develop and execute annual and quarterly marketing plans for the HPE business unit, aligned with vendor priorities and revenue objectives.
- Drive end-to-end planning and execution of integrated marketing campaigns, including digital marketing, webinars, workshops, customer events, partner enablement programs, and demand generation initiatives.
- Manage and optimize HPE MDF and marketing budgets to ensure maximum ROI and compliance with vendor requirements.
- Work closely with HPE BU Manager, Sales Teams, Presales Teams, and Channel Partners to build joint go-to-market strategies and marketing initiatives.
- Create partner marketing programs to support strategic customers and channel partners.
- Monitor campaign performance, lead generation, pipeline influence, and business outcomes, providing regular performance reports and recommendations.
- Coordinate with external agencies, event partners, and digital marketing vendors to ensure effective campaign execution and brand consistency.
- Manage vendor marketing relationships and represent the company in marketing discussions, quarterly business reviews, and planning sessions with HPE.
- Collaborate with Product Management and Sales teams to understand business performance, market trends, competitive activities, and growth opportunities.
- Drive partner recruitment, partner engagement, and partner enablement programs to expand HPE market coverage and adoption.
- Lead content development activities including customer success stories, partner communications, social media campaigns, email marketing, and event materials.
- Ensure all marketing activities comply with vendor branding guidelines and corporate marketing standards.
- Track marketing KPIs including lead generation, pipeline creation, revenue contribution, campaign ROI, partner engagement, and MDF utilization.
- Provide marketing insights, market intelligence, and strategic recommendations to support business planning and decision-making.
- Continuously identify new marketing opportunities, industry trends, and innovative approaches to accelerate HPE business growth.