Mô tả Công việc
Position Title:
Trade Marketing Executive - North (On Trade)
Function: Marketing, E-commerce & Trade Marketing
Sub-function: Trade Marketing
PURPOSE OF POSITION
We are looking for a passionate and energetic Trade Marketing Executive - On-Trade to drive Distributions Result and Trade Excellence Execution across On-trade outlets (POCs) in the Northern region. This role combines strong analytical thinking, stakeholder management with hands-on market execution, working closely with Sales, Distributors, Trade Lead, and other related functions.
Key contacts:
Internal: Sales Team, Trade Marketing, Revenue Management, Head Office
External: Distributors, Operations Partners
KEY RESPONSIBILITIES:
Grow Account (GA) Channel
Collaborate with Trade Marketing Head Office and operational partners to ensure promotion program mechanism, material quality, operational efficiency.
Cascade, Plan and implement with Sales teams to plan targets and execute promotional programs, ensuring compliance with execution standards.
Track, report, and analyze promotional performance to ensure performance (distributions, volume, program participation) vs targets.
Key Accounts (KA) Channel
Work closely with Team Leaders to evaluate and support control of BPA (Brand Promotion Ambassadors) activities, including budget planning, working day planning, Sell-out target and growth.
Analyze BPA productivity and efficiency to improve in-market performance.
Support other ad-hoc activities.
Planning & Reporting
Assist Regional Trade Marketing Head on planning and analysis activities such as Cycle planning, target planning, POC execution and performance, etc
Others
Market visit and actively engage with POCs.
Support seasonal activation campaigns and ad-hoc trade marketing initiatives.
