Trade Marketing Officer

Campaigns, events & Promotion:
- Define with Marketing manager general concept of the campaign
- Prepare the item selection working both on permanent items + event items: deal with suppliers to get support and define mechanics. Prepare stock allocation to stores & follow up.
- Get government agreement for all our campaigns
- Work with Marketing designer for all aspects of communication of the campaign / event / promotion : store general atmosphere, window display, promotion tables, decoration, uniforms accessories, music, offline & online communication
- Check & follow the design & production of POSMs, materials required by the Visual & Merchandising plan.
- Coordinate & guide stores to set up POSMs, materials & requirements: meeting, weekly brief, set up in store, audit
- Real Back-office link in charge of the preparation of promotion programs
- Make promo campaign report
- Analyze reports from Cat Lai & Purchasing team to set up and follow up of promotional mechanics to clear near expiry and high SOM items
Visual display:
- Define, design and implement a creative visual merchandising strategy
- Create appealing and eye-catching merchandise displays that lead the customer through the entire store
- Produce window displays, signs, interior displays, floor plans and special promotions displays
- Identify key messages and set a clear image of the end result
- Monitor costs and work within budget
- Oversee the production and brief staff on arranging displays
- Change displays to promote new product launches and reflect festive or seasonal themes
Support to stores:
- Key contact for the stores for any marketing & promotional needs
- Set up of the audit form and make sure MKT does frequent audit.