Trade Marketing Specialist - Modern Trade

Mô tả Công việc
▶ Market information management
Market Trends Analysis (Nielsen): Analyzing market trends, consumer preferences, and competitor activities within the modern trade channel
▶ Sales performance management
Sales Performance Evaluation: Assessing the performance of products within the modern trade channel, identifying areas of growth, products of growth and recommending strategies for improvement.
Weekly and Monthly Closing Sales Performance
▶ Channel Strategy planning & evaluation
Channel Strategy planning: Basing on market trends and company strategies, proposing appropriate products, programs, and market access activities by year, quarter, and month to achieve sales plans for modern trade channel.
Building strategy for new product launching and current products to increase market share
Channel Strategy Following: Cooperating with relevant departments: KAM, Marketing, trade marketing to ensure execution following strategy and planning
Channel Strategy Evaluation: Analyzing the impact of pricing strategies and promotional activities on sales within the modern trade channel. Recommending pricing adjustments and promotional tactics based on data insights and market trend. Evaluating strategy effectiveness about sales and cost and suggesting key learning.
▶ Other tasks as directed by superiors