KEY RESPONSIBILITIES:
The Creative Lead is responsible for developing creative concepts and delivering high-quality, brand-consistent creative solutions that support the organization's marketing, communications, and business objectives. The role focuses on creative development, art direction, visual quality control, and brand governance, and champions the continuous elevation of creative output through innovation, technology, and AI-enabled workflows.
Working directly with the Marketing Director and in partnership with the Marcoms Team and cross-functional stakeholders, the Creative Lead ensures creative work is delivered efficiently, consistently, and in alignment with approved marketing and communication priorities. As the organization's creative champion, the Creative Lead sets a high bar for original thinking, inspires bold ideas, and cultivates an environment where the team's creativity is continuously sparked and developed.
JOB FUNCTIONS:
1. Creative Leadership
• Develop creative concepts and provide art direction for marketing and communication initiatives, translating campaign objectives into compelling visual solutions across graphic, video, motion, and digital formats.
• Ensure consistent application of Wellspring's brand identity across all creative assets, channels, and campuses.
• Review and approve key creative deliverables, ensuring excellence in creativity, quality, accuracy, and brand consistency.
2. Visual Quality Control & Brand Governance
• Serve as the quality gatekeeper for visual output across all channels and campuses, reviewing creative assets to ensure visual excellence, accuracy, and brand consistency before release.
• Define creative standards, design systems, and quality assurance guidelines for the Design & Studio Team and campus teams to follow.
• Maintain template libraries, digital asset management, and production documentation to improve efficiency and consistency.
• Approve printing samples in terms of sharpness and brand colors.
3. Stakeholder Partnership
• Partner closely with the Marcoms Team and internal stakeholders when needed to provide professional creative consultation on design solutions, production feasibility, user experience, and visual communication.
• Work directly with the Marketing Director to align creative direction and priorities, and with the Marcoms Team to ensure timely feedback and effective execution.
• Foster collaborative working relationships by delivering responsive, community-focused creative services while ensuring stakeholders understand creative processes, timelines, and production constraints.
4. Creative Mentorship
• Mentor and inspire
designers and creative team members on concept development, visual craft, and storytelling, sparking creativity and elevating standards across teams and campuses through creative direction and feedback rather than direct line management.
5. Innovation & Continuous Improvement
• Evaluate and implement AI-enabled creative tools, emerging technologies, and automation to improve productivity while maintaining creative quality and brand integrity.
• Promote innovation by exploring new design trends, multimedia formats, storytelling approaches, digital experiences, and industry best practices.
• Strengthen team capability through knowledge sharing, creative best practices, stakeholder feedback, and continuous professional development.
