Trưởng Phòng Kinh Doanh/ Sales Manager

- Lead quarterly and annual planning processes to develop business unit plans with key objectives, KPI's and timing that support P&L objectives.
- Define best practices across business units and create common implementation and standards to leverage expertise and resources.
- Work closely with both corporate management and business unit management in identifying and capturing growth opportunities.
- Prepare domestic & international Business Development (BD) Budget
- Develops BD action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities.
- Identify and prioritize acquisition channels that provide the greatest return on BD budget
- Provide direction and guidance to multiple BD department in planning and execution of customer acquisition campaigns across Key Accounts and Mass Agent.
- Develop a pipeline for innovation across sales channels, promotional offers and policy co-corporation.
- Establish and enforce standards for Success Metrics, KPI's (OKR) and reporting that will provide performance analysis, ROI and insights for all channels/tactics.
- Provide input on models to define profitability and LTV of acquired customers, using data to refine strategy
- Promote continual creative improvement and lead programs to expected ROI with an understanding of cost of acquisition, retention and lifetime value
- Provide daily, weekly, and monthly reports and statistics to monitor and adjust key marketing programs in order to maximize growth
- Champion new opportunities within the digital landscape, staying on top of the latest trends and innovations
- To carry out a program for market research and analysis including buying trends and competitor analysis. Track market changes and suggest ways and means to stay on top of the competition
- Clearly communicate marketing teams; partner with technology teams and external vendors to build software and processes to enable agent targeting/segmentation, campaign execution and measurement at scale
- Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with Product, MKT and Supplier Relation teams.
- To provide recommendations for improving or adding new product designs and assists with product development and testing.
- Identify and build relationships with specialized agencies such as advertising agencies, public relations firms to assist in achieving BD goals
- Lead cross-functional teams and peers in development and execution of key strategic initiatives.
- Display leadership role to BD across company.
- Ensure team motivation & development is always high.
- Ensure the team is delivering results as per their agreed goals.
- Providing coaching and direction to insure marketing teams are performing effectively and efficiently.