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Mô tả công việc
We are seeking a dynamic and creative
Marketing Executive to join our team in the education sector. The ideal candidate will be responsible for planning, executing, and monitoring marketing campaigns, with a focus on communication and event management to support student recruitment efforts. This position plays a key role in enhancing the school's brand presence and attracting prospective students.
Key Responsibilities
1. Event Management
- Plan, organize, and execute events such as open days, school fairs, workshops, and other recruitment-focused activities.
- Coordinate with internal teams, external vendors, and stakeholders to ensure smooth event operations.
- Develop event schedules, promotional materials, and post-event evaluation reports.
2. Marketing Campaigns
- Create and implement multi-channel marketing campaigns to promote school programs and events.
- Manage digital advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
- Ensure consistent messaging and branding across all communication materials.
3. Content Creation
- Write, edit, and publish engaging content for websites, social media, email newsletters, and brochures.
- Develop video and photographic content to showcase the school's achievements and activities.
4. Communication
- Act as a liaison between the school and prospective students or parents.
- Respond to inquiries via email, phone, and social media channels promptly and professionally.
- Collaborate with the admissions team to align marketing initiatives with recruitment goals.
5. Data Analysis
-Track, analyze, and report on the effectiveness of marketing campaigns and events.
- Monitor competitor activities and market trends to identify opportunities for improvement.
- Use insights to recommend adjustments to future campaigns and initiatives
Yêu cầu
Education and Experience:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 2 years of experience in marketing, preferably in the education sector or event management.
Skills:
- Strong event planning and project management skills.
- Proficiency in
digital marketing tools (Google Analytics, social media platforms, and email marketing software).
- Excellent written and verbal communication skills in English and [additional languages if applicable].
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a team.
Technical Skills:
- Familiarity with graphic design tools like Canva, Adobe Photoshop, or Illustrator is a plus.
- Experience using CRM systems and marketing automation tools.
- Key Performance Indicators (KPIs)
- Number and quality of events executed annually.
- Engagement rates on digital marketing campaigns.
- Increase in student inquiries and applications
Quyền lợi
- Salary 15- 20M + Commission + other monthly allowances related to the job.
- Ability to develop capacity, promote and enjoy attractive income.
- All benefits according to labor law (social insurance, health insurance ...), bonuses on holidays during the year, 13th month salary ...
- Working time: From Monday to Saturday.
Thông tin khác
Địa điểm làm việc
- - Trưởng newton hải dương, khu đô thị tuệ tĩnh, cẩm thượng, hải dương
Việc làm Hải Dương
Thông tin chung
- Ngày hết hạn: 13/03/2025
- Thu nhập: 15 - 20 triệu VNĐ
