[Urgent-Hanoi] Assistant Trade Marketing Manager

Key Responsibilities
• Develop and execute multi-channel Trade Marketing strategies to optimize in-store performance and ensure alignment with the company's overall business objectives.
• Collaborate closely with the Sales team to implement promotional programs; monitor execution and measure effectiveness to ensure optimal quality and performance.
• Conduct field market surveys, including in-store execution tracking, competitor activities monitoring, and capturing current market trends.
• Generate ideas and develop plans for marketing materials such as gifts, signage, and POSM; coordinate with relevant departments on monthly budgeting for procurement and storage.
• Closely manage and control Marketing materials and Trade Marketing assets (gifts, leaflets, signage, POSM, documents), ensuring strict compliance with inbound-outbound and inventory management procedures.
• Organize and coordinate large-scale activations with high customer attendance, as well as company-wide or regional key events.
• Manage the Trade Marketing budget, ensuring accurate and efficient investment while flexibly reallocating resources across campaign phases.
• Work closely with the Marketing team to ensure Trade Marketing activities effectively support and amplify the overall marketing strategy.
• Build and maintain strong relationships with suppliers and vendors, enhancing collaboration efficiency and performance.
• Plan and evaluate team performance to drive quality standards and professional capability development among team members.