Job Purpose
- The UX Researcher's role is to provide answers to the most challenging question in the product's design, and to reveal the underlying needs of customers.
- The UX Researcher reveals what people need by conducting primary research, observing consumer behaviour and motivations, and working with Product
Designers, Product Management, and
Developers to deliver market leading products and services.
Key Accountabilities (1)
Research:
- Conduct various studies with the assistance of the UX Researcher, by applying methods such as usability testing, field research, surveys, diary studies, and any other methods that deems impactful in the formulation of product approaches that improve consumer experience.
- Analyse qualitative and quantitative data in order to generate strategic and tactical insights along with actionable recommendations that drive product design improvements and innovation that will in turn improve the consumer experience.
- Lead the product design and product development departments in a hands-on manner through both small scale and large scale user experience research; assist these departments in the analysis and interpretation of cognitive, behavioural, and physiological data.
Key Accountabilities (2)
Collaboration:
- Facilitates the collection of experience metrics in the course of collaboration with different product departments; collaborate with Product and Experience Design as well as the Development (engineering), Marketing, Sales, and Product Management.
- Contributes to design expertise by actively participating in various product discussion sessions with the product designers, developers, managers and other collaborative personnel.
- In interaction with consumers, using approaches method such as interviews, diary studies, surveys, competitive analysis, and A/B testing, among many others.
Key Accountabilities (3)
+ Key Relationships - Direct Manager
- Director, Customer Experience Design
+Key Relationships - Direct Reports
+Key Relationships - Internal Stakeholders
Teams within the Digital Office and relevant departments in the Bank.
+Key Relationships - External Stakeholders
Partners providing professional services
