Assistant Product Manager (Makeup)

Position
PURPOSE OF THE JOB The incumbent is required to execute marketing initiatives for new product launches, grow brand awareness and market share. She/He will be responsible for Make-Up category (Dior Addict, Rouge Dior, Dior Forever, Backstage...). She/He will also be responsible for Product Management (Forecasting, Product Replenishment, POSM Management, Registration) that supports new launches and trade marketing.
Job responsibilities
MAIN RESPONSIBILITIES
CATEGORY & PORFOLIO MANAGEMENT (FOCUS ON MAKE-UP)
1. Demand Forecasting
Ensure accuracy of product demand forecast and timely submissions for Make-up category.
2. Assortment Management
Manage the full product lifecycle (sellable & non-sellable- POSM & AOG) across all categories. Oversee catalog updates, timely product registrations/renewals, and the systematic phase-out of discontinued SKUs.
Liaise closely with the local Regulatory Affairs team to ensure timely submission, tracking, and approval of product notifications/licenses prior to launch dates
3. Competitor & Market Intelligence
Continuously monitor competitor assortments and market trends to identify portfolio gaps, prioritize key hero lines, and gain market share in Vietnam
4. Commercial Listing
Work with the Retail team to ensure new SKUs are listed promptly across key retailer networks.
5. Performance Tracking & Analytics
Conduct regular sell-out performance analyses, evaluate campaign ROI (especially for HPP and GWP initiatives), and present actionable reports to senior management.
LAUNCH CAMPAIGN & RETAILTAINMENT EXECUTION
1. 360° Launch Planning
Collaborate with cross-functional teams (CRM, Training, Retail, VM) to build and execute integrated 360° marketing campaigns for key Make-up animations and new launches.
2. Events (HPPs) & Instore Activation
Lead and drive key Retail-tainment initiatives, HPP activations, and seasonal campaigns (CNY, Valentine's, Women's Day, Mother's Day, Xmas) to enhance brand experience and boost incremental sales.
3. GWP Strategy & Execution
Propose, align, and secure approvals for monthly and event-specific GWP schemes. Manage GWP stock allocation and timely dispatch to all doors.
SUPPLY CHAIN, INVENTORY & PRICING EXECUTION
1.Order Management
Coordinate with local cross-functional teams to consolidate and submit monthly stock orders to the regional warehouse.
2. Stock Availability & Replenishment
Work closely with the Retail team and Regional Supply Chain to maintain healthy stock levels across all doors for non-sellable (samples & AOG items)
3. Pricing Alignment
Assist MKT Manager to implement retail pricing and ensure flawless, on-time updates in all retailer systems.
Profile
Qualifications
Qualified University/College degree.
Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook)
Min 3 years' experience in Product Marketing
Strong analytical and problem-solving skills
Prior experience in luxury brands or beauty industry is preferred
PARFUMS CHRISTIAN DIOR MAISON
Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies' style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to "leave a trail of desire in a woman's wake". This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.
The current-day trustees of this legendary expertise - Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup - are the heirs to Christian Dior's perfectionism. The worldwide renown of the House's creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.