Assistant Product Manager

Support the Product Manager in managing assigned product categories, with a focus on product performance, PSI and inventory control, sales analysis, pricing, and market competitiveness. Monitor business performance and market trends, maintain accurate product data and reporting, and coordinate closely with Sales, SCM, Finance, and Marketing to ensure smooth product operations and successful new product launches. Contribute to product benchmarking, positioning, and new product development to support category growth and business objectives.
1. PSI & Inventory Management
• Manage and monitor PSI (Purchase/Sales/Inventory) to ensure healthy stock levels and product availability.
• Work closely with the Supply Chain Management (SCM) team to follow up on incoming shipment schedules and product availability.
• Monitor inventory levels, stock coverage, and aging inventory on a regular basis.
• Identify potential overstock, slow-moving, and out-of-stock risks and coordinate with relevant teams for corrective actions.
• Support demand planning and inventory optimization based on sales performance and business plans.
2. Sales & Business Reporting
• Prepare and maintain weekly and monthly SI (Sell-In) and SO (Sell-Out) reports.
• Track actual sales performance versus Forecast / Target and highlight key gaps or risks.
• Prepare regular and ad-hoc reports required by management.
• Consolidate sales, inventory, and product performance data to support business reviews and decision-making.
• Ensure data accuracy and timely submission of reports.
3. Price & FSM Tracking
• Monitor and update product pricing, FSM on a weekly and monthly basis.
• Analyze price/FSM movements and provide updates on key changes or abnormalities.
4. Product Management & Benchmarking
• Regularly update product benchmarking for both new and existing models, including specifications, features, design, pricing, and key selling points.
• Monitor and update new product launches from competitors and key market players.
• Conduct competitor comparisons to identify product gaps, competitive advantages, and improvement opportunities.
• Maintain an updated competitor product database by category, model, price segment, and key features.
• Support the Product Manager in evaluating new product concepts, specifications, positioning, and pricing based on market and competitor analysis.
• Coordinate with Sales and relevant teams to collect market and customer feedback for product improvement and new product development.
5. Sample Management
• Receive and manage product samples from suppliers and factories.
• Maintain an updated sample tracking list, including sample status, location, quantity, and purpose of use.
• Coordinate sample allocation for product testing, internal evaluation, customer meetings, sales activities, and marketing purposes.
• Track sample borrowing and returning to ensure proper control and avoid loss or misplacement.
• Coordinate with relevant teams for sample testing, feedback collection, and follow-up actions.
6. System & Product Operations
• Handle product-related system operations and ensure accurate and timely system updates
• Set up and maintain selling prices, sample prices, and other required pricing information in the system.
• Create and maintain new product/model codes and related master data for new product launches.