Beauty Cosmetic Key Account Manager

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1. Account Management & Business Development:
• Manage and maintain daily business relationships with B2B wholesaler partners in beauty &
cosmetics.
• Develop and execute business plans to achieve sales, profit, and growth targets.
• Identify and onboard new B2B customers (distributors, beauty stores, spas, salon chains).
• Negotiate trading terms, pricing, and promotional activities to optimize partner performance.
• Monitor sell-in/sell-out results and inventory levels to ensure optimal stock flow.
2. Sales Activation & Livestream / Affiliate Initiatives:
• Plan and execute livestream programs in collaboration with wholesaler partners to boost
product awareness and conversion.
• Develop and manage Sales Affiliate programs to engage wholesalers and their networks in
online sales.
• Coordinate with Marketing and E-commerce teams to create livestream scripts, content, and
incentive mechanics.
• Track performance metrics and evaluate ROI of livestream and affiliate activities.
3. Sales Planning & Execution:
• Collaborate with cross-functional teams (Marketing, Trade Marketing, Supply Chain, Finance)
to implement sales campaigns, trade promotions, and product launches.
• Analyze sales performance, market trends, and competitor activities; propose action plans to
maximize growth.
• Prepare and present monthly business reports and forecasts.
4. Customer Relationship Management:
• Build long-term, trust-based relationships with B2B clients.
• Ensure smooth execution of operations, from order placement to delivery and after-sales
support.
• Support partners in merchandising, training, and marketing initiatives to strengthen brand
visibility.