Brand Manager (Mom & Baby Products)

Role Description The Brand Manager (Mom & Baby Products) is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This role is responsible for developing and executing brand strategies for mom and baby product lines, including positioning, messaging, and go-to-market plans.
The Brand
Manager will oversee product lifecycle management, coordinate packaging and pricing, and work closely with marketing, sales, and product development teams to ensure consistent brand representation. Daily activities include analyzing market trends and consumer insights, managing promotional campaigns, monitoring brand performance metrics, and optimizing strategies to drive growth and brand loyalty. The role also involves collaborating with external agencies and partners, maintaining compliance with local regulations, and ensuring that all brand activities reflect quality and service standards.
Qualifications
Demonstrated experience in brand management, preferably in FMCG or mom and baby care products, with strong skills in brand positioning, product portfolio management, and campaign planning.
Proficiency in market research and consumer insight analysis, including competitive benchmarking, data interpretation, and translation of findings into practical brand strategies.
Strong marketing and communication skills, including content development for brand messaging, digital and offline marketing coordination, and cross-channel campaign management.
Project management and collaboration capabilities, including stakeholder management, coordination with sales and product teams, and effective time and priority management.
Analytical and commercial skills, such as understanding P&L, pricing strategies, and performance metrics to support data-driven decision-making and brand growth.
Bachelor's degree in Marketing, Business, Communications, or a related field; advanced qualifications or certifications in brand or product management are an advantage.
Experience working in or with regional or global organizations, with the ability to operate in a multicultural environment and communicate effectively in English; Vietnamese language proficiency is highly beneficial.
Strong commitment to ethical, inclusive, and consumer-centric practices, with a passion for products that support families, parents, and children.