Business Development Executive (B2B - Schools & Corporate Partnerships) - Overseas Study Centre

A. Partnership Development With High Schools Identify and approach high schools (public, private, bilingual & international schools)
within the city/province.
- Build relationships with principals, academic coordinators, counselors, and school admin
teams.
- Organize school-based activities:
o Career orientation sessions
o Study-abroad seminars
o School tours
o Classroom talks
o On-campus mini fairs
- Provide schools with updated study-abroad information, scholarship opportunities, and
application timelines.
- Convert school activities into student leads and coordinate with Admissions to follow up.
B. Corporate Partnerships
- Identify companies, HR departments, training departments, and L&D teams with
employee upskilling needs.
- Propose study-abroad pathways for employees:
o Master's programs
o MBA
o Management programs
o Professional development courses
- Present tailored training/education packages aligned with corporate goals (leadership
development, international exposure, talent retention).
- Organize corporate info sessions, lunch & learn workshops, or executive briefings.
- Build long-term partnerships and maintain regular engagement.
C. Education Center, Community & Organization Partnerships
- Collaborate with English centers, training institutes, youth organizations, and student
clubs.
- Grow partner network to diversify lead sources across different demographics.
- Support partners with marketing materials, content, and recruitment activities.
D. B2B Lead Generation & Pipeline Management
- Generate high-quality leads from schools, companies, and institutions.
- Track the performance of each partner channel: lead volume, conversion rate, follow-up
status.
- Coordinate closely with Admissions/Consulting teams to ensure smooth processing.
E. External Events & Representation
- Attend education fairs, corporate events, teacher conferences, and networking sessions.
- Deliver short presentations or briefings for educators, HR departments, and parent
groups.
- Collect insights from schools and companies to improve product offerings.