JOB OVERVIEW:
As the Business Development Executive, your primary role will be as Brand Ambassador for the company, being the face of the company in external events and providing knowledge and training to consumers/event customers/internal employees on the company products and history. You will find and build relationships with external business partners and drive new. Other duties will include market search, developing business strategies and managing a variety of events projects and identifying new business opportunities.
DUTY & RESPONSIBLE
Brand Ambassador
• You will be required to undertake a fast-track training program to enhance your knowledge and expertise of craft beer (beer process, ingredients used etc) in Vietnam and become an expert in the products and history of Pasteur Street craft beer company (a comprehensive training and induction course will be provided by the CEO)
• Represent Pasteur Street Craft Beer at industry networking events, trade shows, and conferences to enhance brand visibility and build valuable relationships.
• Engage with industry professionals, potential partners, and customers to promote our craft beer offerings and generate interest in our products.
Partnership Development:
• Find, develop, and maintain strong relationships with key decision-makers across targeted companies.
• Collaborate with existing partners to drive consumers to visit our taprooms, while also proactively seeking new opportunities for collaboration and expansion.
Business Strategy:
• Identify growth opportunities and create action plans to achieve consumer sales targets across our portfolio of taprooms.
Sales and Performance Tracking & Report:
• Conducting market research and identifying potential clients.
• Cultivating strong relationships with new clients, while maintaining existing client relationships.
• Collating and maintaining client information in the CRM database.
• Developing and implementing sales strategies, client service and retention plans, and analyzing sales data to inform or update marketing strategies.
• Identify new business opportunities and partners.
• Monitor sales performance, market share, and revenue growth regularly. Use key performance indicators (KPIs) to evaluate the effectiveness of strategies and make data-driven decisions.
• Meeting monthly activity target.
• Weekly & monthly report on performance.
Market Analysis:
• Conduct thorough market research and competitor analysis to identify trends, emerging opportunities, and potential areas for product improvement.
• Utilize data-driven insights to make recommendations to
marketing manager.
Brand Promotion:
• Work closely with the marketing team to develop and implement effective promotional activities, events, and campaigns that showcase the unique value of our craft beer products.
• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven track record in business development, sales, or marketing within the F&B industry, preferably with a focus on craft beer or beverages.
• Strong understanding of the craft beer market, industry trends, and customer preferences.
• Excellent communication and negotiation skills to build lasting partnerships with other company decision-makers.
• Demonstrate strong interpersonal skills with the ability to engage effectively with various levels of management, staff and clients.
• Analytical mindset with the ability to leverage data for strategic decision-making.
• Results-driven and self-motivated with a passion for achieving and exceeding targets.
• Ability to work independently and as part of a collaborative team.
• A background in sales and marketing is strongly desirable.
