Cluster Sales Manager (hotel B2B)

I. JOB SUMMARY​ ​
The Cluster Sales Manager is responsible for driving room revenue and maximizing market share across multiple hotel properties within the group. This role focuses on developing and managing key accounts, executing sales strategies, and ensuring consistent sales performance aligned with brand positioning and commercial objectives.
II. KEY RESPONSIBILITIES
1. Sales & revenue generation
●​ Develop and implement sales strategies to achieve budgeted room revenue, ADR (Average Daily Rate), and occupancy targets across the assigned hotel cluster.
●​ Actively manage and grow key accounts in assigned segments (corporate, B2B, wholesales, leisure, or MICE as assigned).
●​ Conduct sales calls, client meetings, site inspections, and contract negotiations.
●​ Identify new business opportunities and convert leads into confirmed revenue.
2. Account management
●​ Build and maintain strong relationships with corporate clients, travel agents, DMCs, and partners.
●​ Prepare, negotiate, and manage corporate and wholesale contracts in line with revenue strategy.
●​ Monitor account production, rate compliance, and business potential.
●​ Handle RFPs (Request for Proposals), corporate tenders, and annual rate negotiations.
3. Cluster coordination
●​ Work closely with property-level teams, Revenue Management, E-commerce, and Marketing to ensure aligned sales efforts.
●​ Ensure consistent brand positioning and pricing strategy across all cluster properties.
●​ Support new hotel openings, soft openings, and rebranding initiatives when required.
4. Market intelligence & reporting
●​ Monitor market trends, competitor activities, and customer needs.
●​ Prepare weekly and monthly sales reports, forecasts, and action plans.
●​ Provide feedback to the DOS on market conditions and sales performance.
5. Operational & administrative tasks
●​ Ensure accurate input and maintenance of client data, contracts, and production reports.
●​ Follow internal sales SOPs, pricing guidelines, and approval processes.
●​ Represent the company at networking events, trade shows, and industry functions.