Customer Relationship Manager

- The company is currently at a critical market entry stage, preparing for its first official brand launch. At this phase, Customer Relationship Management is positioned as a strategic pillar to develop a strong base of loyal and high-value customers, while supporting sustainable retail performance and long-term brand equity.
- Define and own the CRM strategy aligned with luxury brand positioning and long-term business objectives.
- Design and manage the end-to-end customer journey across all customer segments, including new, loyal, and VIP clients.
- Lead the implementation and optimization of CRM systems, customer data platforms, and analytics to support retail, sales, and clienteling activities.
- Establish and oversee customer service and after-sales experience in line with luxury service standards.
* Develop and manage:
- Membership and loyalty programs
- Clienteling and VIP engagement initiatives
- Partner closely with Retail, Sales, Brand, and Marketing teams to:
- Increase repeat purchase rate and average transaction value
- Convert CRM initiatives into tangible retail performance
- Build, lead, and develop high-performing CRM, customer service, and VIP relationship teams.
- Monitor and report CRM performance metrics, including CLV, retention, repeat purchase, and CRM-driven revenue.
- Location: Thu Duc, Ho Chi Minh City