Data Analyst ( Mobile App)

Be the strategic data partner that makes great app even greater. As a Product Analyst embedded within a Business Unit, you will sit side-by-side with Product Managers and BU Directors - translating business questions into actionable insights that directly shape game design, LiveOps, and growth strategies.
ABOUT THE ROLE
Spokes are our embedded BI Business Partners. You will be the dedicated data expert for a specific app BU, deeply understanding its product roadmap, user community, and business goals. Your mission is to deliver impactful insights that influence product decisions - from feature prioritization to monetization tuning - while feeding valuable business context back to the Central Data Team.
JOB RESPONSIBILITIES
[ Strategic Partnership ]
Serve as the primary data partner to your assigned BU - collaborate daily with Product Managers, UI/UX Designer, and BU Directors to understand priorities and translate them into analytical workstreams.
Proactively identify business questions and analytical opportunities; don't wait for requests - bring insights to the table.
Co-develop product roadmaps and LiveOps strategies by providing data-driven recommendations grounded in player behavior and market trends.
[ Insight Delivery & Storytelling ]
Conduct deep-dive analyses on player behavior, feature adoption, retention drivers, monetization patterns, and A/B test results specific to your game(s).
Design and maintain BU-level dashboards and reports that track key product KPIs (Retention D1/D7/D30, ARPDAU, Session Length, Conversion Rate, etc.).
Communicate findings through compelling data storytelling - translate numbers into narratives that non-technical stakeholders can act on immediately.
Deliver regular insight reviews and ad-hoc deep dives to guide feature releases, economy balancing, event design, and UA strategy.
[ Product & Growth Analytics ]
Analyze user funnels, segmentation, and cohort behavior to identify opportunities for product improvement and revenue growth.
Design, monitor, and evaluate A/B tests and feature experiments; provide statistically rigorous recommendations.
Identify and flag anomalies, risks, or emerging trends in player data that require immediate attention.
Provide data-driven input on puzzle difficulty tuning, level progression, economy balancing, and ad/IAP optimization.
[ Cross-Functional Bridge ]
Act as the voice of your BU when interfacing with the Hub team: surface new data needs, propose enhancements to shared tools, and relay business context.
Collaborate with Marketing, UA, and Creative teams on campaign performance analysis and audience insights.
Contribute learnings and best practices from your BU back to the broader analytics community.