Deputy Sales Manager - Non-Food Categories

* Sales Strategy & Business Development
Develop and execute route-to-market and sales strategies for the pet food and HBA categories to achieve revenue and profitability targets.
Identify new business opportunities, expand distribution networks, and increase market penetration in Vietnam.
Analyze market trends, competitor activities, and consumer behavior to refine the sales approach.
Set clear sales objectives, KPIs, and action plans for the sales team.
* Account & Channel Management
Build and maintain strong relationships with key customers, including modern trade (MT), general trade (GT), pet shops, pharmacies, beauty stores, and e-commerce platforms.
Negotiate contracts, pricing structures, and promotions with key retailers, wholesalers, and distribution partners.
Monitor sales performance by channel and optimize distribution strategies to maximize growth.
Expand e-commerce presence by working closely with online sales teams to boost growth on platforms such as Shopee, Lazada, Tiki, and TikTok Shop.
* Team Leadership & Sales Execution
Lead, coach, and develop a high-performing sales team to achieve sales and growth objectives.
Monitor sales activities, provide regular feedback, and conduct performance reviews.
Conduct regular sales meetings and training sessions to enhance product knowledge and selling techniques.
* Trade Marketing & Promotions
Collaborate with the marketing & trade planning team to develop promotional campaigns, in-store activations, and digital marketing initiatives.
Ensure execution of promotional programs across all sales channels to drive brand awareness and sales volume.
Track ROI of marketing and trade initiatives, adjusting strategies as needed for maximum impact.
* Sales Operations & Reporting
Oversee sales forecasting, inventory planning, and demand planning to ensure optimal stock levels.
Monitor and analyze sales data, market trends, and category performance to support decision-making.
Prepare and present reports on sales performance, market insights, and strategic recommendations to senior management.
* Cross-functional Collaboration
Work closely with marketing and trade planning, and logistics teams to ensure seamless operations and effective execution of sales plans.
Collaborate with the procurement team to identify new product opportunities and sourcing strategies for Thai non-food products.
Work closely with relevant teams to provide feedback on product performance and market demand to suppliers and brand principals in Thailand.