Digital Marketing Manager

ABOUT TAT COMPANY Established in 2000, TAT Company is proud to be a leading supplier of machine tools and industrial equipment for both domestic and export markets. We are trusted by Suppliers and Customers locally and internationally, focusing on the following core areas:
Providing high-quality CNC machine tools: Exclusive/official distributor for world-leading brands such as: Hyundai-Wia, HKLazer (Korea)
AIDA, Komatsu (Japan)
Flow (USA)
DAVI (Italy)
Bechem, Siemens (Germany)...
Technical & technology services: Providing technical services and technology consulting (Website: [protected info]).
B2B E-commerce: Owning TATMart - a pioneering B2B e-commerce platform in Vietnam specializing in tools, instruments, and spare parts (Website: [protected info]).
Technical services: Owning a platform providing civil and industrial technical services (Website: [protected info]).
Corporate Website: [protected info]
RESPONSIBILITIES
Strategic Planning: Develop, plan, and execute the overall Digital Marketing strategy for the company and platforms within the TAT ecosystem (TATmachinery, TATMart, MrTho).
Cross-border E-commerce Development: Plan and implement marketing campaigns targeting international markets, promoting the company's export and cross-border e-commerce activities.
Digital Channel Management: Responsible for developing and optimizing digital communication channels such as SEO/SEM, Website, Email Marketing, Social Media (LinkedIn, Facebook, YouTube...), and international/domestic e-commerce platforms.
Analysis &
Reporting:
Measure and analyze the performance (ROI and KPIs) of Digital Marketing campaigns via Google Analytics, CRM, and other measurement tools; thereby proposing optimal solutions.
Team Management: Recruit, train, orient, and evaluate the performance of the Digital Marketing team.
B2B Brand Development: Collaborate with relevant departments (Sales, Technical) to create in-depth content, promoting the company's strengths in industrial equipment, machine tools, and technical services to business (B2B) customers.
REQUIREMENTS
Education: Bachelor's or Master's degree in Marketing obtained overseas.
Experience: Proven and successful hands-on experience in Cross-border E-commerce. Candidates with managerial/team leader experience are highly preferred.
Age: Prefer young, dynamic candidates under 30 years old.
Industry Knowledge: Knowledge, passion, or previous experience working with industrial products, technical equipment, and machinery is a huge advantage.
Language Skills: Excellent English proficiency (listening, speaking, reading, writing) for communicating with foreign partners and executing international marketing campaigns.
Soft Skills: Logical thinking, quick to adapt to new technology trends, strong leadership, problem-solving skills, and the ability to work under high pressure.
BENEFITS
Income: Attractive basic salary + KPI bonus + hot bonuses based on project performance.
Working Environment: Professional, international, and dynamic. High degree of autonomy in managing and executing strategies.
Development: Opportunities to work directly with world-leading industrial brands, and access diverse ecosystems ranging from B2B E-commerce to Technology Services.
Other Benefits: Full Social and Health Insurance according to labor laws
Annual company trips/vacations
Periodic health check-ups, and other welfare benefits as per Corporate regulations.