E-Commerce Brand Manager

BUSINESS CONTEXT
Your role is to create unique opportunity for us to pioneer the future of ecommerce in the digital era, provide thought leadership & guidance to brand teams and eCommerce team to create and execute in the market with the support of external partners.
MAIN ACCOUNTABILITIES
Our ideal candidate is an experienced professional in performance marketing and ecommerce field. If you also have experience in marketing and digital, we would like to meet you. The eCommerce Brand Manager works mainly with eCommerce Manager, Shopper Marketing, media agency and eRetailers.
• Work with cross-functional teams (brand team, eCommerce team, eRetailers, agencies) to build marketing deployment plan for eCommerce channel across brands.
• Lead performance marketing campaigns including planning, budgeting and optimization for ROI metrics, ensuring seamless integration with executional team
• Partner with eRetailers to design and execute strategic platform campaigns based on data analysis, ensuring high quality creative works well with brands and retailer sites.
• Provide guidance of each campaign' KPIs, evaluate campaigns / promotions on eCom platforms to identify ways to optimize our output in realtime, short term and long term.
• Build a learning agenda, including test and control measures for eCommerce.