E-Commerce Manager

About the Job
As the E-commerce Manager for ZWILLING Vietnam, you will lead the brand's end-to-end e-commerce growth with a primary focus on Shopee and TikTok Shop.
This role owns the full business cycle and operates 100% in-house, covering commercial planning, marketplace operations, performance marketing, content commerce, promotion, fulfillment coordination, and P&L delivery, while protecting ZWILLING's premium positioning and brand experience online.
Job Description
1) E-commerce Strategy & P&L Management
• Own the full e-commerce P&L, including sales, gross margin, marketing investment, promotion cost, platform fees, and overall profitability.
• Build and execute annual, quarterly, monthly, and campaign-level business plans for Shopee and TikTok Shop.
• Continuously monitor and improve Media ROI, promotion effectiveness, and overall investment efficiency.
2) Commercial Planning & Marketplace Growth
• Lead commercial planning for key platform moments, including Double Day, Mega Campaign, Brand Day, Payday, and livestream campaigns.
• Plan and optimize pricing, vouchers, bundles, GWPs, hero SKUs, NPDs, and platform-exclusive offers.
• Negotiate with platform KAMs to secure visibility, traffic support, campaign slots, and growth opportunities.
3) Social Commerce Acceleration
• Lead social commerce growth strategy across content commerce, affiliate, short-form video, livestream, creator collaboration, and conversion optimization.
• Build social commerce plans that connect awareness, product education, traffic, and sales conversion, while protecting the brand's premium storytelling.
• Manage and optimize affiliate, creator, and livestream performance, including product selection, pricing mechanics, content direction, host performance, and scalable conversion triggers.
4) Performance Marketing & Investment Optimization
• Own and optimize e-commerce marketing investment across platform ads, affiliate, livestream, short-form video, vouchers, and campaign funding.
• Build and optimize media plans to balance brand visibility, traffic generation, sales conversion, and profitability, while continuously improving overall marketing investment efficiency.
5) In-house Marketplace Operation & Execution Excellence
• Operate Shopee and TikTok Shop end-to-end in-house, covering store operation, listing management, campaign setup, pricing/promotion updates, content updates, marketing execution, and daily store health management.
• Manage operational performance across fulfillment, stock allocation, customer service, ratings/reviews, returns/cancellations, and platform compliance.
• Coordinate with SCM, 3rd party warehouse, to ensure campaign readiness, smooth order flow, and fast issue resolution.
6) Data Analytics, Business Intelligence & Market Intelligence
• Own the e-commerce data analytics and reporting framework via Power BI to support business tracking, performance review, and decision-making.
• Build and maintain Power BI dashboards that provide a clear view of business performance.
• Analyze business performance to identify growth opportunities, performance gaps, risk areas, and commercial improvement levers.