Growth Director (E-commerce/Website)

Company Introduction (name withheld)
Our client is a leading technology retail chain in Vietnam, specializing in mobile phones, tablets, laptops, and genuine accessories through its retail system. The company is an authorized Apple reseller (AAR) and the exclusive importer/distributor of Vertu phones in Vietnam. Alongside its retail network, it also operates a professional repair and warranty center for phones, tablets, laptops, and Apple Watch.
With a vision to become Vietnam's leading tech retail chain, the company is scaling up its own-channel online sales to reduce dependency on e-commerce marketplaces.
Position Objective
Lead and grow revenue and profit for the website channel; build a strong own-channel online sales engine.
Key Responsibilities
Own the P&L and revenue targets for the website channel
Develop an end-to-end online growth strategy: traffic, conversion, AOV, retention
Manage performance marketing, SEO, conversion rate optimization (CRO), CRM, and customer care
Optimize the shopping experience and conversion rate on the website, reducing dependency on marketplaces
Build and directly lead the website channel team; collaborate closely with marketing, operations, warehouse, and customer service departments
Requirements
5 years of experience managing an e-commerce/online own-channel (website or app)
Prior experience in a manager/director-level role in a similar position
Proven, measurable track record of online revenue growth
Strong skills in performance marketing, data analysis, and conversion funnel optimization
P&L mindset - focused on profitability, not just sales volume
Preferred
Candidates with prior manager/director-level experience in a similar role