Head Of Retail

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1. Market Research & Retail Strategy
- Conduct market research, analyze competitors and consumer trends, and identify growth opportunities in Vietnam's beauty retail market.
- Develop market entry strategies, retail positioning, business plans, and nationwide expansion roadmaps.
- Define store formats, target customers, and commercially viable retail models.
2. Site Selection & Store Expansion
- Identify and evaluate potential locations based on customer demographics, footfall, rental costs, and sales potential.
- Lead lease negotiations, investment feasibility assessments, and Capex planning.
- Manage the end-to-end New Store Opening (NSO) process, from location selection to store launch.
3. Retail Business Development & Financial Management
- Build store-level financial models and evaluate ROI, break-even points, payback periods, and profitability.
- Manage retail P&L, budgets, sales targets, gross margins, and operating costs.
- Evaluate initial store performance and develop strategies to scale successful store formats.
4. Retail Operations & Infrastructure
- Build retail SOPs, store management processes, operational standards, and performance KPIs from scratch.
- Establish inventory management, demand forecasting, replenishment, and stock control processes.
- Collaborate with Marketing, Merchandising, Supply Chain, Finance, and HR to ensure effective retail execution.
5. Team Leadership & Brand Experience
- Build and lead the retail expansion and store operations teams.
- Establish visual merchandising, store layout, customer service, and in-store execution standards.
- Drive continuous improvement in store performance, operational efficiency, and customer experience.