[HO] - CORPORATE BUSINESS PROMOTION SPECIALIST

Key Responsibilities:
1. Business Programs & Campaigns
· Support the design, implementation, and monitoring of business programs, campaigns and strategic initiatives.
· Coordinate with business units to ensure effective execution, communication and adoption of programs/campaigns.
· Monitor campaign performance, business outcomes and participation engagement, and recommend enhancement opportunities.
· Manage the end-to-end administration of campaigns rewards, incentives and prize fulfillment processes including qualification validation, reward calculation, approval coordination and honor announcement.
· Evaluate program effectiveness and return on investment (ROI) to support future business planning and campaign optimization.
2. Pricing & Business Support
· Review and evaluate pricing requests submitted by business units for corporate promotion packages.
· Provide pricing recommendation balancing business competitiveness, profitability and market conditions.
· Monitor marketing pricing trends, competitor offerings and customer behavior to support timely pricing adjustments and submission to relevant approval authorities.
· Propose and maintain pricing schemes and approval conditions to ensure consistency across business units.
· Conduct profitability and portfolio impact assessments to support pricing decisions and business opportunities.
3. Customer Relationship Management
· Manage and enhance Corporate Banking customer management frameworks and CRM-related initiatives.
· Monitor customer portfolio management practices across business units to ensure alignment with business objectives and internal standards.
· Support customer segmentation, portfolio review and relationship deepening initiatives.
· Collaborate with relevant stakeholders to improve customer data utilization and customer management effectiveness.
4. Business Performance & Analytics
· Monitor and analyze business performance across Corporate Banking portfolios
· Develop and maintain KPI dashboards, management reporting & presentations.
· Provide business insights and recommendations to support decision-making & business growth.