Key Account Executive (Beauty Chains) - Based in Hanoi

Key Responsibility
Will be responsible for driving sales growth, managing strategic relationships, and overseeing retail operations across all local cosmetic and personal care chains in the Northern region. This role combines strategic account management with hands-on operational excellence to ensure brand visibility, stock availability, and promotional execution at the store level.
Develop and maintain strong relationships with key accounts; identify new business opportunities and negotiate win-win cooperation plans.
Monitor product display, merchandising, pricing, and retail execution to strengthen brand visibility and drive sales.
Plan and execute promotions, activations, and commercial activities to improve sell-out performance.
Conduct regular market visits, monitor market and competitor activities, and provide timely market insights to the Line Manager.
Collaborate with Sales, Trade Marketing, Marketing, and other internal teams to ensure effective execution of account plans.
Required
Key Account Management (40%)
Relationship Management: Build and maintain strong, strategic relationships with buyers, category managers, and executives of key accounts (e.g., Hasaki, BeautJoboko, Guardian, Medicare, etc.) in the North.
Commercial Negotiation: Lead annual contract negotiations (JBP - Joint Business Planning), including commercial terms, rebate structures, listing fees, and promotional contributions.
Sales Targets: Deliver assigned sales volume, revenue, and market share targets for the Northern region.
Review &
Planning: Conduct monthly and quarterly business reviews with key accounts to evaluate performance and identify growth opportunities.
Retail Operations &
Execution (40%)
Store Excellence: Monitor and ensure perfect execution of merchandising standards, planograms, and point-of-sale materials (POSM) across all regional stores.
Inventory Management: Collaborate with the supply chain team to forecast demand, manage inventory levels, and minimize Out-of-Stock (OOS) or overstock situations at both warehouses and store levels.
Field Force Management: Lead, train, and motivate the field force team (supervisors, beauty advisors/PGs, and merchandisers) to maximize in-store sales and customer engagement.
Activation Tracking: Oversee the execution of marketing campaigns, product launches, and exclusive promotions within the chains.
Market Intelligence &
Reporting (20%)
Market Analysis: Monitor competitor activities, pricing strategies, new product launches, and consumer trends in the beauty and personal care sector.
Data-Driven Insights: Analyze sales data, sell-out reports, and promotion ROI to optimize future commercial strategies.
Reporting: Provide weekly and monthly sales forecasts, operational updates, and market feedback to higher management.
Benefits
13th Month Salary
Bonus &
Gifts on Special Occasions
Lunch Allowance: 40,000 VND/day
100% Social Insurance
Premium Healthcare Insurance (Bao Viet)
Annual Health Check-up
Performance &
Salary Review: 2 cycles/year
Flexible Working Hours &
WFH
Internal Training &
Development Opportunities (Gitiho Courses)
1.5-hour early leave every month for female employees, applicable during both probation and official employment