• Understand and translate product concept into key requirements for marketing/social commerce team
• Deploy and reflect market research of e-shoppers into business plan
• Develop & execute
brand marketing strategy - understanding consumer needs, mapping triggers/barriers, translating insights into engaging activities online that help to create awareness, engagement and conversion.
• Build up activities and improve quality of these activities, following consumer journey - based on consumer insights, that connects different touchpoints and channels, with focused investment at critical touchpoints/channels of which roles are clearly defined
• Lead activation & innovation projects - planning integrated campaigns (digital‐first, social, events, in‐store promotions, co‐branding) for new product launch online
• Monitor category/ sub-category performance - track KPIs, recommend optimizations, and refine marketing tactics to boost brand equity
• Cross-functional coordination - partner with Customer Development, Supply Chain, Finance on project execution, budget phasing, media planning
Education background requirements:
• Bachelor in relevant experience, preferably in Marketing or Business
Experience/Industry requirements:
• 2-4 years in brand marketing,
trade marketing, esp. In Mom Baby or FMCG
• Have connection & network to main distributors and brands
• An extremely credible reputation and relationships amongst suppliers and other members of the industry
• The ability to help craft and independently execute buying strategies
• Proficient in English communication across all four skills
• Familiar with reporting tasks, creating, and managing performance dashboards using Excel and Sales systems.
Competency requirements:
• Strong business acumen, analytical skills
• Analysis & Problem Solving: Identifies and analyses a range of problems by isolating key issues, evaluating relevant data and reaching logical conclusions
• Communication: Communicates confidently and professionally, respecting the audience, engendering confidence and trust from external stakeholders and from individuals, teams, departments and the company
• Accountability & Ownership: Plans and balances a range of tasks, assignments, projects and resources. Is able to cope with conflicting demands without undue disruption in order to get things done.
• Stakeholder management: Identifying, engaging, and satisfying the needs and expectations of various stakeholders involved in a project or organization
• Teamwork and Collaboration:
• Building partnerships and working collaboratively with others to meet shared objectives.
• Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
