Livestream Operation Manager

About the job
This role will be responsible for driving business growth through brand-owned livestreams, affiliate/KOL livestreams, and live-driven content commerce across key e-commerce platforms such as TikTok Shop, Shopee.
This role will lead the end-to-end live commerce strategy, including livestream planning, host and KOL management, live operation, performance analysis, and continuous optimization to maximize GMV, net sales, customer acquisition, and profitability.
Key Responsibilities
Brand Livestream Management
Lead the planning and execution of official store brand livestreams.
Work closely with brand teams, e-commerce KAMs, media team, content team, and platform partners to ensure high-quality livestream execution.
Improve livestream quality, including host performance, script flow, product demonstration, visual setup, studio operation, and customer engagement.
Affiliate & KOL Livestream Growth
Build and manage a strong pool of affiliate creators, KOLs, and livestream sellers.
Develop targeted KOL livestream campaigns for key brands, hero SKUs, new launches, and mega campaign periods.
Work with platform creator teams and MCN partners to recruit, activate, and scale high-performing creators.
Monitor affiliate live performance and optimize commission, product selection, promotion support, and content direction.
Live Operation & Team Management
Lead the live commerce operation team, including live producers, coordinators, hosts, and external partners.
Establish standard operating procedures for livestream preparation, execution, monitoring, and post-live review.
Manage daily and weekly live commerce performance tracking and provide actionable insights to improve results.
Performance Analysis & Optimization
Track and analyze key performance indicators such as GMV, net sales, orders, AOV, conversion rate, viewer traffic, engagement rate, live GMV per hour, ads contribution, affiliate contribution, commission cost, and profitability.
Conduct post-campaign reviews and identify key success factors, issues, and improvement actions.
Optimize product mix, promotion depth, gift strategy, commission structure, livestream timing, host script, and traffic-driving plans.
Build a test-and-learn culture to continuously improve live commerce efficiency and profitability.
Requirements
Experience
5-8 years of experience in e-commerce, live commerce, social commerce, digital commerce, or platform business, including at least 2 years in a managerial role.
Experience in beauty, skincare, cosmetics, FMCG, or consumer goods is highly preferred.
Experience in managing KOLs, creators, MCNs, hosts, or live production teams is a strong advantage.
Skills & Competencies
Strong understanding of live commerce, affiliate commerce, content commerce, and platform campaign mechanics.
Strong commercial mindset with the ability to balance GMV growth and profitability.
Data-driven problem-solving skills with experience in performance tracking and optimization.
Strong project management and cross-functional coordination skills.
Good understanding of promotion planning, product assortment, vouchers, gifts, and commission structures.
Ability to manage fast-paced live operations and multiple campaigns simultaneously.
Strong communication and leadership skills.
Fluent in Vietnamese and business-level English.