Marketing & Admissions Manager

Overview of the position:
This is an exciting opportunity for an experienced marketing leader who enjoys building
brands, developing people and creating meaningful connections with families and
communities.
Working closely with the General Manager for Operations, Principal and School Leadership
Team, the Marketing & Admissions Manager will lead the School's marketing, admissions and
communications functions to strengthen the ISPH brand, support sustainable enrollment
growth and deliver an outstanding experience for every family.
Success in this role is measured not only by enrollment growth, but also by the strength of the
ISPH brand, the engagement of our community, and the quality of every interaction families
have with the School.
Key Responsibilities and Accountabilities:
1. Build the ISPH Brand
You will position ISPH as a leading international school through clear storytelling, consistent
branding and meaningful engagement.
●​ Develop and deliver the annual Marketing & Admissions Strategy.
●​ Strengthen ISPH's reputation and visibility in Hanoi and key international markets.
●​ Build a distinctive brand identity that reflects ISPH's educational excellence and
values.
●​ Create compelling stories showcasing student success, teaching excellence and school
life.
●​ Develop partnerships with parents, alumni, businesses and community organisations.
●​ Increase brand awareness through events, media, digital marketing and community
engagement.
2. Grow the Community & Student Enrolment
You will build strong relationships with prospective families while creating a welcoming
admissions journey that converts enquiries into enrolments.
●​ Lead enquiry generation and enrolment campaigns.
●​ Deliver an exceptional admissions experience from first enquiry through onboarding.
●​ Oversee Open Days, school tours, events and recruitment activities.
●​ Build parent ambassadors and referral programmes.
●​ Develop strategies for Vietnamese, Korean and expatriate markets.
●​ Monitor admissions performance and continuously improve conversion rates.
3. Lead Communications & Engagement
You will ensure every communication strengthens the ISPH brand and builds trust with
families, staff and the wider community.
●​ Lead external communications across website, social media, email, publications, video
and events.
●​ Develop an integrated multi-channel communications strategy.
●​ Strengthen internal communications so every staff member becomes a positive
ambassador of ISPH.
●​ Ensure consistent messaging across Marketing, Admissions and School
communications.
●​ Support leadership with sensitive and crisis communications when required.
4. Transform Marketing through Digital, Data & AI
You will modernise Marketing & Admissions by using technology to improve productivity,
insight and customer experience.
●​ Lead digital marketing across all platforms.
●​ Optimise CRM, website, social media and digital advertising.
●​ Use analytics to improve campaign performance and admissions effectiveness.
●​ Introduce AI to enhance content creation, communication, reporting and workflow.
●​ Drive continuous innovation through technology and emerging digital trends.
5. Lead People, Performance & Culture
You will build a high-performing team that is collaborative, creative and committed to
delivering outstanding results.
●​ Lead, coach and develop the Marketing & Admissions team.
●​ Set clear goals, priorities and performance expectations.
●​ Foster collaboration across academic and operational teams.
●​ Promote innovation, accountability and continuous improvement.
●​ Uphold safeguarding, confidentiality and professional standards in all activities.