Marketing Director
Hạn nộp hồ sơ: 28/10/2026 (Còn 13 ngày)
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Mô tả công việc
Marketing Strategy & Business Growth
- Develop and lead the overall Marketing Strategy and Annual Marketing Plan in alignment with ACCESSTRADE's business strategy, growth priorities and long-term objectives.
- Identify new market opportunities, customer segments, industries and growth levers to strengthen ACCESSTRADE's market position and business potential.
- Build and continuously improve the Marketing Growth Model, covering brand, demand generation, acquisition, conversion and customer engagement.
Brand Strategy & Communication
- Own and strengthen the ACCESSTRADE brand strategy, positioning and brand equity across key markets and customer segments.
- Ensure consistency of brand identity, messaging and customer experience across all communication channels and touchpoints.
- Lead integrated marketing communication across digital, social, content, PR, events and other relevant channels.
Performance Marketing
- Lead the overall Performance Marketing strategy to generate qualified leads and sustainable customer/publisher acquisition.
- Establish and manage key demand-generation metrics, including MQL volume, MQL quality, conversion rate and CAC.
- Optimize marketing channels, campaigns and investment allocation based on data, performance and ROI.
Budget & Governance
- Own the Marketing budget, ensuring effective allocation of resources based on strategic priorities, business potential and expected ROI.
- Establish the Marketing KPI framework, performance dashboard and regular business review mechanism.
- Monitor marketing performance and identify gaps, risks and opportunities for improvement.
Marketing Organization & People Leadership
- Build and lead a high-performing Marketing organization with the appropriate structure, capabilities and operating model to support the company's growth strategy.
- Recruit, develop, coach and retain high-potential Marketing talent and future leaders.
- Develop and lead the overall Marketing Strategy and Annual Marketing Plan in alignment with ACCESSTRADE's business strategy, growth priorities and long-term objectives.
- Identify new market opportunities, customer segments, industries and growth levers to strengthen ACCESSTRADE's market position and business potential.
- Build and continuously improve the Marketing Growth Model, covering brand, demand generation, acquisition, conversion and customer engagement.
Brand Strategy & Communication
- Own and strengthen the ACCESSTRADE brand strategy, positioning and brand equity across key markets and customer segments.
- Ensure consistency of brand identity, messaging and customer experience across all communication channels and touchpoints.
- Lead integrated marketing communication across digital, social, content, PR, events and other relevant channels.
Performance Marketing
- Lead the overall Performance Marketing strategy to generate qualified leads and sustainable customer/publisher acquisition.
- Establish and manage key demand-generation metrics, including MQL volume, MQL quality, conversion rate and CAC.
- Optimize marketing channels, campaigns and investment allocation based on data, performance and ROI.
Budget & Governance
- Own the Marketing budget, ensuring effective allocation of resources based on strategic priorities, business potential and expected ROI.
- Establish the Marketing KPI framework, performance dashboard and regular business review mechanism.
- Monitor marketing performance and identify gaps, risks and opportunities for improvement.
Marketing Organization & People Leadership
- Build and lead a high-performing Marketing organization with the appropriate structure, capabilities and operating model to support the company's growth strategy.
- Recruit, develop, coach and retain high-potential Marketing talent and future leaders.
Yêu cầu
Experience:
- Minimum 7 years of experience in marketing leadership roles, with strong ownership of business and bottom-line results, particularly across Brand Marketing and Digital Marketing.
- Candidates with experience in Affiliate Marketing, Digital Marketing, E-commerce / Digital Commerce, particularly in Platform, Marketplace, or Tech-enabled Business models, are highly preferred.
Strong capabilities in:
- Strong knowledge and hands-on experience in Brand Marketing & Performance Marketing.
- Proven ability to develop and manage a master brand / brand architecture.
- Excellent leadership and people management skills, with experience building and developing high-performing teams.
- Strong analytical and data-driven mindset, with the ability to translate data into business and marketing decisions.
- Excellent communication, stakeholder management, and interpersonal skills.
Good knowledge of:
- Technology products / digital products and the ability to understand product-driven businesses.
- Digital Marketing, including performance-oriented marketing approaches.
- Customer-centric marketing and service.
- Growth Hacking mindset and ability to identify new growth opportunities.
- Strong ROI / commercial mindset, with a focus on marketing effectiveness and business impact.
- English proficiency: Fluent in both written and verbal communication.
*** Benefit
Compensation:
- Total Income: Up to 3500$ (base salary upto $2500 + incentive + bonus for key member + more than 22 benefit types)
- Regulated time for performance evaluation and periodic salary review
- 13th month salary in accordance with company policies and regulations
Bonuses on holidays: New Year's Day, [protected info], quarterly bonus, year-end bonus..
- Meal, gasoline and mobile phone allowances and personal health insurance package allowances (depending on each vacancy)
- Opportunity to work and train abroad (Europe, Japan, Singapore, Malaysia...)
- Opportunity to have internal and external training to improve professional skills and working skills
- Social insurance, health insurance and unemployment insurance will be in accordance with Labor Law
- Annual travel, team-building activities
- Dynamic and modern working environment in a leading Affiliate Marketing company in Vietnam
*Note: The company is permitted to use the information in your CV for its recruitment activities and human resource management purposes
- Minimum 7 years of experience in marketing leadership roles, with strong ownership of business and bottom-line results, particularly across Brand Marketing and Digital Marketing.
- Candidates with experience in Affiliate Marketing, Digital Marketing, E-commerce / Digital Commerce, particularly in Platform, Marketplace, or Tech-enabled Business models, are highly preferred.
Strong capabilities in:
- Strong knowledge and hands-on experience in Brand Marketing & Performance Marketing.
- Proven ability to develop and manage a master brand / brand architecture.
- Excellent leadership and people management skills, with experience building and developing high-performing teams.
- Strong analytical and data-driven mindset, with the ability to translate data into business and marketing decisions.
- Excellent communication, stakeholder management, and interpersonal skills.
Good knowledge of:
- Technology products / digital products and the ability to understand product-driven businesses.
- Digital Marketing, including performance-oriented marketing approaches.
- Customer-centric marketing and service.
- Growth Hacking mindset and ability to identify new growth opportunities.
- Strong ROI / commercial mindset, with a focus on marketing effectiveness and business impact.
- English proficiency: Fluent in both written and verbal communication.
*** Benefit
Compensation:
- Total Income: Up to 3500$ (base salary upto $2500 + incentive + bonus for key member + more than 22 benefit types)
- Regulated time for performance evaluation and periodic salary review
- 13th month salary in accordance with company policies and regulations
Bonuses on holidays: New Year's Day, [protected info], quarterly bonus, year-end bonus..
- Meal, gasoline and mobile phone allowances and personal health insurance package allowances (depending on each vacancy)
- Opportunity to work and train abroad (Europe, Japan, Singapore, Malaysia...)
- Opportunity to have internal and external training to improve professional skills and working skills
- Social insurance, health insurance and unemployment insurance will be in accordance with Labor Law
- Annual travel, team-building activities
- Dynamic and modern working environment in a leading Affiliate Marketing company in Vietnam
*Note: The company is permitted to use the information in your CV for its recruitment activities and human resource management purposes
Quyền lợi
Thưởng
Total Income: Up to 3500$ (base salary upto $2500 + incentive + bonus for key member + more than 22 benefit types)
Đào tạo
Opportunity to work and train abroad (Europe, Japan, Singapore, Malaysia...)
Khác
Annual travel, team-building activities
Total Income: Up to 3500$ (base salary upto $2500 + incentive + bonus for key member + more than 22 benefit types)
Đào tạo
Opportunity to work and train abroad (Europe, Japan, Singapore, Malaysia...)
Khác
Annual travel, team-building activities
Thông tin khác
NGÀY ĐĂNG
28/09/2026
CẤP BẬC
Giám Đốc và Cấp Cao Hơn
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Trực Tuyến
KỸ NĂNG
Leadership, Digital Marketing, E-Commerce, Brand Marketing, Affiliate
LĨNH VỰC
Thương mại điện tử
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
7
QUỐC TỊCH
Không giới hạn
Xem thêm
28/09/2026
CẤP BẬC
Giám Đốc và Cấp Cao Hơn
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Trực Tuyến
KỸ NĂNG
Leadership, Digital Marketing, E-Commerce, Brand Marketing, Affiliate
LĨNH VỰC
Thương mại điện tử
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
7
QUỐC TỊCH
Không giới hạn
Xem thêm
Thông tin chung
- Thu nhập: $ 2,500-3,500 /tháng
Nơi làm việc
- Tầng 7, Tòa nhà 97-99 Láng Hạ, Đống Đa, Hà Nội
Việc làm tương tự khác
Công ty TNHH Interspace Việt Nam
Xem trang công ty- Địa chỉ công ty: Cơ sở 1: Tầng 7, tòa nhà 97-99 Láng Hạ, Đống Đa, HN Cơ sở 2: 927/1 Đường Cách mạng Tháng 8, Quận Tân Bình, Tp. HCM
- Quy mô: Từ 101 - 500 nhân viên
- Lĩnh vực: Marketing / Truyền thông / Quảng cáo
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