MICE & Banquet Sales Manager

POSITION SUMMARY
Job Title: MICE & Banquet Sales Manager
Department: Sales and Marketing
Reports to: Director of Sales & Marketing
Location: Ho Chi Minh City, Vietnam Prepared by: Tran Viet Mai, GD
Date created: 2025 Date revised: 20-Aug-2025
Position summary statement:
The MICE & Banquet Sales Manager primary mission is to build and strengthen corporate client's relationship and to attain loyalty to secure business and gain revenue for the hotel through the most efficient and personalized service extended to corporate clients.
To communicate and arrange with all concerned departments in delivering clients requirements. Exercise proactive participation in planning to provide personalized service to clients.
This position is to manage all MICE business both rooms & banquets, and to acquire and manage new corporate accounts for Banquet Corporate Segments for Residential & Non-Residential to achieve target.
Primary Responsibilities:
Responsible for managing MICE business arrangements, selling banquet meeting packages to new corporate accounts for Residential & Non-Residential banquet segments. Implement all sales action plans related to his/her appointed accounts outlined in the Marketing Plan and achieve a set of quotas for MICE & Banquet Meetings room nights, number of events and revues monthly/annually.
Makes a minimum of five (5) sales calls per day in his/her appointed accounts and submits a Sales Call Itinerary Plan on a weekly basis and keeps the DOSM informed of his/her daily itinerary during sales briefing.
Responsible for developing new accounts and revival of dormant accounts based on set targets; execute sales animation activities to maximize productivity of these solicited new accounts to achieve set annual new accounts and revenue contribution targets.
Responsible to acquire potential business clients.
Responsible for updating and tracking productivity of assigned accounts "Account Stacking".
Responsible for accomplishing all pertinent sales documents to clients such as Corporate Rate Agreement, Proposal, Contract and assist in Application of Credit Line, and other related materials in a timely and professionally presented manner as per set guidelines.
Update all pertinent information in the Opera such as contact persons, details, rates, account profiles, etc.
Provide Corporate Rate Agreement files to Reservations Team for encoding in Opera system.
Submit room reservation requirements to Revenue/Reservation Team for availability and room blocking.
Accomplish electronic Group Allocation Form and release Group Event Order & Banquet Event Order to inform all concerned departments on clients requirements and arrangements.
Responsible for growing the Garden Club Rewards Bookers Membership through encouragement of corporate bookers to enroll in the program.
Responsible for Frequent Guests Loyalty Program and activities.
Promote all hotel related events and programs and participate in hotel events and corporate clients to maintain relationship and goodwill.
Gather pertinent competition information, market trends statistics & promotions and submit to the DOSM and Revenue Manager for the Market Performance meeting/report.
Entertain and assist walk-in clients for inspection and inquiries.
Performs related duties and special projects assigned by DOSM.
Submit a Weekly Activity Sales Report and Month-End Performance Report to be submitted to DOSM.
Participate in Sales Briefings, Sales Meetings, Brainstorming Sessions and other meetings duly required to attend.
Guide the Sales Executives activities and performance.
Support the Director of Sales & Marketing in research and data reference in conceptualizing marketing plans and strategies.
Adhere to all Sales & Marketing Policies and Guidelines set to ensure that hotel and brand standards are followed at all times.
Adhere to the representation policies of the hotel with regard to Brand Image and Guidelines through professionalism and ultimate customer service at all times.
Other Operation Related Responsibilities
Welcome the VIP corporate guests and organizers upon check-in time and coordinate with the Front Office Team to ensure smooth and efficient arrival and departure.
Close communication between Rooms & Banquets and with other Departments.
Remember key client's special dates, entertain corporate guests and bookers from Corporate Accounts at least once a week or deemed necessary.