Operation Manager (FMCG Required, Ha Noi & HCMC)

Company Information
Smollan Vietnam excels in connecting brands with consumers at the point of purchase. Combining digital innovation leadership with a human-centric culture, we deliver exceptional quality across FMCG, Healthcare, and Technology sectors.
Through driving comprehensive innovation and creating national employment opportunities, Smollan perfectly balances commercial success with meaningful social impact to transform the retail industry.
Website: [protected info]
Job Purpose
Lead regional retail operations to ensure flawless execution at store level, drive sales growth, build strong customer relationships, and develop a high-performing field team.
Job Description
1. Field Execution Management
Lead retail execution across the assigned region to achieve sales and operational KPIs.
Build strong relationships with regional customer stakeholders and serve as the key operational contact.
Ensure Perfect Store execution, including POG, OSA, Pricing, Promotion Compliance, SOS and SOD.
Monitor Sell-in, Sell-out and OSA performance, identify opportunities, and implement action plans.
2. Campaign & Business Execution
Ensure timely execution of new product launches, promotions and customer initiatives.
Collaborate with KAM to maximize campaign effectiveness.
Monitor execution gaps, competitor activities and recommend improvement actions.
Forecast product requirements and coordinate stock readiness for campaigns.
3. Performance Management
Review field execution quality, reporting accuracy and compliance.
Analyze sales performance by region, ASM, category and SKU to identify opportunities and risks.
Evaluate promotion effectiveness and support customer activation projects with actionable recommendations.
4. Team Leadership
Lead, coach and develop ASM and Merchandising teams to achieve business objectives.
Conduct regular field coaching and performance reviews.
Strengthen team capabilities in retail execution, merchandising standards, negotiation and customer engagement.
Ensure manpower readiness and maintain a high-performing organization.
Job Requirements
Bachelor's degree in Business, Sales, Marketing or related field.
Minimum 3-5 years of experience in Retail Operations or Field Sales, preferably in FMCG (GT/Minimart/Modern Trade).
Proven experience in regional business management and leading field teams.
Strong leadership, analytical, stakeholder management and problem-solving skills.
Willing to travel frequently for market visits.
Benefits
Competitive compensation package, negotiable based on qualifications and experience.
60-day probation period with 100% of the full salary.
Social Insurance, Health Insurance, and Unemployment Insurance contributions based on 100% of Gross Salary during probation.
13th-month salary, performance/business results-based bonuses, and employee welfare benefits for weddings, funerals, and other family occasions.
Comprehensive health insurance covering both employees and their family members.
Annual leave and public holidays in accordance with Vietnamese labor regulations.
Full provision of working equipment and applicable job-related allowances.
Opportunities to participate in professional training programs, as well as annual company trips and team-building activities.
Work Location & Working Hours
Work Location: Ho Chi Minh City & Ha Noi
Working Hours: Monday - Saturday, following office hours
Contact Information
Email: [protected info]
Phone/Zalo: Loan Nguyen Sally - [protected info]