At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
Enhance customer experience, satisfaction and ultimately loyalty/retention through industry leading proposition implementation & E2E journey design/implementation in accordance with internal and external (bank and non-bank partners) segmentation strategy, distribution model, and customer experience/journey goals.
Reports to: Head of Contest & Customer Promotion and Proposition Implementation
Location: Ho Chi Minh City
Function: Partnership Distribution I Department: Partnership Business Management
Role: Individual Contributor
* Roles and Responsibilities:
1. Proposition implementation (50%)
- Facilitate the working governance with internal & external stakeholders (including bank & non-bank partners) to develop product roadmap, bundle products, exclusive services to segmented customers
- Execute the product launching / go-to-market plan and other product campaigns / initiatives
- Work closely with workstream leaders to ensure the overall go-to-market plan is implemented smoothly & properly
2. Customer segmentation & customer journey (50%)
- Work closely with the bank & non-bank partners to understand their customer segments, segment needs, and ultimately the proposition segmentation strategy to meet those needs
- Map out AIA's current customer journey with partners' journey, define the gaps and recommend potential enhancements for both digital and human touch points.
- Follow up with stakeholders, particularly CO (CX and other functions), IT, Marketing/Proposition, PD, and external partners to execute the aligned customer journey (buy, service, claim)
* Requirements:
- Bachelor's degree in Economics, Finance, Banking, Business Administration...
- 03 years+ of experience in insurance, banking (product / proposition development / implementation or customer experience)
- Logical thinking and analysis skills in order to diagnose the gaps between segmentation from bank partners vs. current offers from AIA and recommend potential enhancements
- Experience in product/proposition development/design and/or experience in customer experience and journey design thinking is an advantage
- Influencing, communication, and presentation skill to collaborate internally and working level at bank partners
- Excellent project and time management
- Can-do attitude
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
