[PURPOSE / MISSION]
To achieve profitable and sustainable market growth within assigned key accounts, own-retail (ORT), and ecom channels, while aligning with adidas (target) brand image & strategy. Ensure key account target achievement.
[ACCOUNTABILITIES]
Functional:
- Negotiate and reinforce adidas trade terms with Key Accounts
- Monthly sales target achievement for total channel Golf
- Actively influence the indent orders of KAs during pre-sell-in and sell-out
- Ensure proper execution of all in-store promotions, campaign activation, and brand presentation for ORT & Ecom.
- Assist in implementing the Key Account, ORT, and Ecom Plans and ensure quarterly reviews are properly set.
- Represent the Key Account & ORT & Ecom team internally as an "ambassador" towards all functions and manage all interfaces.
- Frequently address Key Account requirements across functions
- Proactively coordinate/ facilitate meetings with other functions and accounts
- Assist in the development of account strategies, formalization by account plans and get sign-off by relevant director.
- Sell-in and agree on sell-through support. Formalize specific Account's Marketing plans.
- Proactively lead the alignment of the sell in/ out process across internal functions for the Key Account team
- Continue to monitor the sell-through and the order back-log as well as reliable and cost efficient supply for the account.
- By proactively facilitate meeting with designated operations team and Customer Service
- To conduct and share sell through information from account.
- Develop and enhance the store operation (VM / staff knowledge / product availability, etc.) to ensure the winning at store.
Controlling:
- Monitor the progress of assigned accounts KPIs to ensure target achievement
- Monitor & report customers and competitors activities and propose/ initiate/ take actions
- Ensure customer compliance with trade agreements (i.e. trade terms)
[GROUP COMPETENCIES]
- Communicate with Others
- Manage Relationship and Diversity
- Planning and Organizing
- Analysis and Problem Solving
- Learning & Self Development
- "Growth mindset" with "can-do" attitude
- Strong collaboration for both internal & external stakeholders
[FUNCTIONAL COMPETENCIES]
- Cost center- budget compliance
- DSO of KAs and all other accounts
- Sales and standard margin of KA
- Monthly Sales target
- Sell through target
[PROFESSIONAL BACKGROUND/ EXPERIENCES]
- Functional: Preferably 3 years in sales, ideally in key account management/
- Industry: Preferably in apparel/ fashion/ FW or FMCG
- Leadership: With skills but no experience required
- Exposure: Sports, marketing, account marketing
[EDUCATION]
- University degree in Business with Marketing and Sales focus
[IT SKILLS]
- Outlook: Basic
- Word: Advanced
- Excel: Advanced
- Powerpoint: Advanced
[LANGUAGE SKILLS]
- English: Advanced
- Local Language: Fluent