Senior Talent Acquisition Specialist (Employer Branding focus)

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to :
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Role :
As a
Senior Talent Acquisition Specialist - Employer Branding
at Abbott Vietnam, you will play a key role in shaping and strengthening Abbott's employer brand and reputation across Vietnam and the wider APAC region.
This role is responsible for leading recruitment marketing efforts, driving the attraction and engagement of top talent, and positioning Abbott as an employer of choice through innovative, data-driven branding strategies.
You will collaborate closely with Talent Acquisition leaders, Public Affairs, Corporate Marketing, HR Communications, and regional/global stakeholders to ensure consistent and impactful branding initiatives aligned with business priorities.
Accountabilities :
Employer Branding & Recruitment Marketing
Lead end-to-end recruitment marketing strategy and execution in Vietnam to attract and engage top external talent.
Build and implement employer branding strategies aligned with business needs and global EVP.
Drive Abbott's positioning as an employer of choice, especially targeting Gen Z and emerging talent segments.
Develop and execute integrated brand campaigns, including social media, digital platforms, SEO/SEM, and candidate journey mapping.
Content Strategy & Storytelling
Create, curate, and manage high-impact employer branding content, including :
Employee stories and success stories
Videos, graphics, and digital assets
Job postings and campaign materials
Collaborate with APAC and global teams to ensure consistent messaging under the Employee Value Proposition (EVP).
Produce engaging and informative content across all recruitment-related channels.
Digital Platforms & Technology
Manage and optimize social media channels and digital platforms for employer branding and talent attraction.
Lead implementation and adoption of recruitment technologies such as :
CRM systems
Event management platforms
Early talent engagement tools (e.g., intern apps)
Utilize data and analytics to continuously improve campaign performance and candidate experience.
Partnerships & Engagement
Build and maintain strong partnerships with :
Universities and academic institutions
External organizations and talent communities
Support campus recruitment and early talent programs to build sustainable talent pipelines.
Requirements :
Bachelor's degree required
Proven experience in employer branding, recruitment marketing, or related roles
Strong project management and cross-functional collaboration skills
Excellent written and verbal communication skills in English and Vietnamese
Demonstrated creativity with the ability to develop compelling and engaging content
Proficiency in digital marketing tools, social media platforms, and data analytics