Social Media Manager

Key Responsibilities
1. Social Media Strategy & Management
Develop and implement comprehensive social media strategies aligned with brand and campaign objectives.
Manage and grow social media presence across platforms such as Facebook, Instagram, LinkedIn, Threads, and emerging channels.
Plan content calendars, oversee content production (copy, visuals, videos), and ensure consistent brand voice and tone.
Oversee visual consistency across social assets (cover images, profile pictures, blog layout).
Stay updated on social media trends, formats, algorithms, and best practices to optimize performance.
2. Content & Campaign Execution
Lead brainstorming and ideation for creative social media and integrated communication campaigns.
Collaborate with Creative, PR, and Account teams to execute social media components of campaigns, brand activations, and events.
Oversee social content for internal branding, partnerships, and special initiatives.
Support website content updates such as blog posts, case studies, and campaign highlights when needed.
Monitor, listen, and respond to community engagement (comments, messages) in a timely and brand-appropriate manner; support social listening to flag reputation risks early.
Collaborate with relevant departments to manage brand reputation and coordinate actions when issues arise.
Design and execute social ad campaigns; monitor and optimize ad performance and spend.
3. Performance Tracking & Reporting
Monitor and analyze social media performance metrics (engagement, reach, growth, conversions, etc.).
Track influencer and campaign performance, providing insights and recommendations for optimization.
Prepare performance reports and post-campaign evaluations for internal teams and clients.
Qualifications & Experience
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
Minimum 3-5 years of relevant experience in social media, digital marketing, PR, or agency environment.
Proven experience managing brand or client social media accounts and influencer collaborations.
Skills & Competencies
Strong understanding of social media platforms, content formats, and analytics tools.
Solid understanding of performance marketing fundamentals, including campaign setup, audience targeting, A/B testing, and optimization.
Ability to analyze paid and organic performance data, identify insights, and translate them into actionable recommendations.
Familiarity with ads managers and reporting tools such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, or similar platforms.
Excellent written and verbal communication skills in English and Vietnamese.
Creative mindset with a good sense of storytelling and visual content.
Strong organizational and project management skills; able to manage multiple campaigns simultaneously.
Data-driven, detail-oriented, and proactive problem solver.
Comfortable working in a fast-paced, dynamic agency environment.
Compensation & Benefits
Working in a dynamic and international environment with outstanding global clients
Participation in high-profile events across diverse industries
Premium health insurance and employee assistant program
Dedicated training budget
Competitive salary with performance-based bonuses
Quarterly team-building activities and company trips up to twice per year